InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Monetize More

MARCH 10, 2023

RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. Page RPM = ( Revenue / Number of page views) x 1,000 To better understand it, let’s calculate the page RPM for Oct 22, 2018. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

MARCH 10, 2023

RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. Page RPM = ( Revenue / Number of page views) x 1,000 To better understand it, let’s calculate the page RPM for Oct 22, 2018. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

DECEMBER 21, 2020

between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S. was up 156% compared to Q4 2017 and Q1 2018. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. In part, because it was (and remains) highly effective.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52