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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. The Week for Publishers. The Guardian Posts Highest Revenues Since 2008. Laura Maness Picked as Grey Group CEO.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

In 2018 the company generated $32 million in revenue. People spent more time on Wistia in its first two months than had been spent over every single Wistia marketing activity in 2018. Leveraging its Music Genome Project (more info here ), Pandora announced in 2018 that they would be using their user data to create A.I.-generated,

Education 140
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Why this nonprofit is using augmented reality to cut through the divisive noise of social media

Digiday

Cheng — who until now hadn’t done anything related to politics — said she tries to create content that’s “positive and useful” rather than anything that triggers anger or clickbait. This isn’t Fishman’s first time trying to foster dialogue on social media. “We’re always balancing speed of wanting to scale,” he said.

Media 69