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The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Households showed a 10% increase in purchasing Silk products compared to the controlgroup. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the controlgroup.
According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the controlgroup. In 2018 the company generated $32 million in revenue. People spent more time on Wistia in its first two months than had been spent over every single Wistia marketing activity in 2018.
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