Remove 2018 Remove Control Group Remove Viewability
article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. This represents a growth of 3.6 This represents a growth of 3.6