Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. 3) Metoomentum. 1) Know no Better. Number of leads. Return on ad spend.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 20, 2019

Maximize Conversions : Increase your conversion rate. How to Lower the Cost of Google Ads and Get Better Conversions. Google rolled out Discover , its personalized mobile newsfeed, in late 2018. According to Google, Volkswagon used affinity audiences to achieve a 250% increase in conversion rates.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond?

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Single Grain

MAY 4, 2021

When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. Convert better: Compared to Google banner ads and YouTube annotations conversion rate of 1%, the interactive video rate of 11% is stratospheric. 7 Ways to Improve Your Social Media Videos in 2021.

Media 128

Media Audience SEO Conversion 128

Martech Series

AUGUST 2, 2022

The survey methodology asks adult consumers in the United States to rate, on a scale of one to 10, their level of trust in brands to use their personal data in exchange for more relevant offers, goods and services, and elicits feedback on how much control consumers want over their data and how it is utilized.

Education 75

Education Communications Cookies Conversion Rate 75

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JULY 22, 2019

According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 Return on investment, or ROI, can be measured in a number of ways, including conversion rate, cost per lead, lead close rate, cost per acquisition and average order value. Facebook can be a great place to start.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. That figure climbed to 64 percent in 2015 and then to 77 percent by February 2018.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. As of January 2018, there were an estimated one billion voice searches per month. million units in the quarter.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

NOVEMBER 22, 2019

The first one was in July 2018 and the second one happened in March 2019. Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. As of January 2018, there were an estimated one billion voice searches per month. million units in the quarter.

Marketing 111

Marketing SEO Machine Learning Banner 111

Digiday

JULY 20, 2022

According to the Piano Subscriptions Benchmark Report published earlier this month, the conversion rate of anonymous visitors to paid subscribers is just over 0.2%, but the conversion rate for registered users is about 10%. Editor’s note: Piano is a contracted vendor with Digiday.] Read more about Refinery29 here.

Media 69

Media Non-Profit Conversion Rate Conversion 69

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. A new secret weapon for lead qualification, too.

Marketing 93

Marketing eCommerce Pop-Up Communications 93

Single Grain

JUNE 21, 2023

Demand Sage ) Mobile traffic is expected to increase five-fold between 2018 and 2024. Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Sprout Social ) Message ads have an open rate of 30%. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

InMobi

MAY 29, 2019

Consider these statistics from Nielsen on media consumption habits of American adults in 2018 for a moment: Over 4 hours a day spent watching live television. One recent study has found that the average person’s attention span has dropped from 12 seconds in 2000 to eight seconds in 2018. Consider these four key realities for a moment.

Marketing 52

Marketing Conversion Rate Media Video Ads 52

Single Grain

JANUARY 31, 2020

WordStream Advisor is geared towards helping you launch paid media campaigns that offer high click-through, engagement and conversion rates. This unique AI-powered tool provides real-time call analytics that allow marketers to make informed decisions based on specific data gathered from these phone conversations. 9) Serpstat.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

NOVEMBER 1, 2019

Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 Adobe’s Conversion Rate Optimization (CRO). Adobe’s conversion funnel is easy to navigate and really effective for moving users through the path to purchase. billion (24% YoY) and their market cap is $134.5

Marketing 15

Marketing SEO Pop-Up Conversion 15

Single Grain

MARCH 9, 2021

Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Increases conversion rates. In 2018, Google made 3,234 updates to its algorithm. PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links.

SEO 137

SEO CPC Conversion Rate Education 137

Single Grain

SEPTEMBER 30, 2020

Related Content: 3 Steps to Increase SaaS Conversion Rates with Customer Education. HotSchedules is an end-to-end restaurant management SaaS company that generated over $100 million in revenue in 2018. They can offer guidance and help you understand the key challenges of the industry. 5) Promote Your Product Aggressively.

Healthcare 128

Healthcare Finance SEO Marketing 128

Single Grain

JUNE 10, 2019

Prime Day 2018 was the biggest yet , surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 of Amazon’s total sales for 2018. Despite being more expensive, a well-targeted high-priority campaign during Prime Day could produce excellent conversion rates with these ready-to-buy shoppers.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Martech

OCTOBER 19, 2022

companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. This will get you the higher conversion rates and better ROI which define success. Just look at these numbers: $23 billion: Expected U.S. ad spend lost to fraud this year. Juniper Research) $100 million: Amount per day U.S.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. We see great click-through rates and conversion rates from Bing. Can it be that it was all so simple then? Deprecation has been postponed again and again.

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Single Grain

JUNE 26, 2019

The Facebook booking bot has an 11% better conversion rate compared to any other method of booking a makeover. And grow it will – big data market revenues are projected to increase from $42B in 2018 to $103B in 2027 (and big text is part of big data). Sephora Virtual Assist (Facebook). Sephora's Kik bot.

Machine Learning 97

Machine Learning Marketing Banner Fashion 97

Single Grain

JULY 23, 2019

Today, Alibaba alone has 617 million active mobile users and generated $768 billion in gross merchandise volume transactions in 2018, a year-over-year increase of 28%. Platforms like Alibaba’s Taobao and JD.com were designed to accommodate live stream shopping.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Ad Beat

JULY 31, 2019

In 2018, Monday.com raised $50 million in a Series C funding round led by NYC-based growth equity firm, Stripes Group, that has previously invested in other well-known brands such as Blue Apron, Refinery29, GrubHub, and Flatiron Health. Even New York”.

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

Single Grain

SEPTEMBER 20, 2019

Their total revenue for 2018 was $513 million , up 37% from the year before. With such low conversion rates, you need a wide pool to get any traction on the freemium side. If you will need 1,000 paid members to offset your investment, you may need more than 25,000 freemium sign-ups (depending on your conversion rates).

Banner 63

Banner Conversion Rate Pop-Up ROI 63

Single Grain

JUNE 24, 2021

Google had sown the seeds of this update back in 2015 when it released its Search Quality Rater Guidelines , but it became popular after the Medic Update of 2018. It’s what determines the CTR and conversion rate of your website. The acronym E.A.T. stands for expertise, authoritativeness and trustworthiness.

SEO 138

SEO Marketing Audience Real Estate 138

Single Grain

JANUARY 6, 2020

Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. And site visitors who watch demo videos are 1.81x more likely to buy your services than non-viewers. Book My Free Marketing Consultation.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Smart-Hub

MARCH 14, 2022

The SkadNetwork was initiated in 2018 by tech giant Apple to promote cookieless attribution. Its goal is to measure app downloads conversion rates (CPI) without violating users’ privacy. Let’s consider some of the cookieless solutions some tech companies will soon use. Apple’s SkadNetwork. Unified Identity.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? When analyzing Instagram advertising costs in 2018, AdEspresso found that the average cost-per-click on Instagram is around $0.80. Instagram ads conversion rate – Image source.

CPC 52

CPC ROI CPM Conversion 52

Single Grain

MAY 10, 2022

Note : In June 2018, Google rebranded its AdWords platform to “Google Ads.” Black Propeller offers services for search and shopping ads, remarketing (Google’s version of retargeting), landing page design and conversion rate optimization (CRO). Dive Deeper: How Remarketing Can Help Increase Conversions. 5) Megethos.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

DECEMBER 29, 2020

Glassdoor named him a top CEO four times between 2014-2018, and has received an abundance of recognition as a CEO and entrepreneur. 3 Steps to Increase SaaS Conversion Rates with Customer Education. * Click below to talk to a SaaS growth strategist! Book My Free SaaS Marketing Consultation.

SEO 119

SEO Education Marketing Non-Profit 119

Martech Series

DECEMBER 22, 2022

By 2018, 99% of Snap total revenue came from advertising as per internal financials of the company. Snapchat in today’s time: 2018 saw a decline in Snapchat’s share price to below $5 and a halt in user growth. Hence, the users could generate their own Geofilters and buy branded filters for their own use.

Audience 86

Audience ROI Advertising Media 86

Lemonads

FEBRUARY 7, 2021

Superior Conversion Rates Out of all the statistics you should monitor, the conversion rate may be the single most important metric of your campaign. In simple terms, your campaign conversion rate allows you to assess how effective your ads are.

Affiliates 52

Affiliates Media Marketing Conversion Rate 52

Lemonads

NOVEMBER 22, 2020

Since 2018, governments around the world have started adopting stricter measures to regulate the mobile content industry. But, wallpaper offers still offer relatively high conversion rates because they offer creative bundles at a very low price. That number is set to increase to a stunning 7.4

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52