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The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Account insights and profiling to identify the right target accounts using data and AI. Email to engage customers with relevant conversations in minutes. Real-time data capture and bi-directionaldata integration sync with CRM.
Connecting the CRM to the rest of the business then leveraging customer data from marketing and success interactions to automate personalized nurture emails, SMS messages, and chats through channels like Conversations or WhatsApp. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures.
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