Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

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Cookies First-Party Cookies GDPR Retargeting 73

Ad Monsters

JULY 15, 2024

At Teads, we are cookieless by default since 2018.We Through Teads’ Publisher Lab, the SSP hosts off-the-record conversations with publishers where they can all work together to derive roadmaps. Keeping Publishers A Part of the Conversation This year is significant, with 64 elections worldwide involving 49% of the global population.

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Cookies Conversion Education First-Party Cookies 64

Automatad Inc.

MARCH 23, 2022

Having access to IBM Watson Advertising’s AI tools, it has further combined its first-party data to determine users who are most likely to subscribe and most likely to churn. This has allowed the publishers to drive suitable conversations and messaging with such users to get them to subscribe or renew the subscription.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. So it might seem jarring to think GA4 is messing with cookies at all. What is Google Analytics 4?

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. We see great click-through rates and conversion rates from Bing.

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Cookies GDPR Click Through Rate Advertising 120

PrograMetrix

APRIL 14, 2021

It came into effect in May of 2018 (though many brands have yet to pursue and/or achieve full compliance). GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52