Single Grain

SEPTEMBER 13, 2019

Search engines prefer to see multimedia on a page, so video helps with SEO. The home page, landing pages and blog posts are all fair game for video enhancement, and can increase conversions, help with SEO and send stronger brand messaging. Replacing images with videos can increase your conversion rates by up to 12.62%.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 19, 2019

The company made waves last year when it won the prestigious NAMM Dealer of the Year Award 2018 – it was actually the first non-American winner of the award, and one of the smaller companies nominated. The right message, at the right time, to the right consumer, can lead to an increase in sales conversions. SEO Tactics.

SEO 111

SEO Marketing Banner Pop-Up 111

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 3) WordStream Advisor. 9) Serpstat.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

MAY 27, 2021

from 2018 to 2023. Dive Deeper: * 12 Ways to Use Machine Learning in Digital Marketing * The Effects of Natural Language Processing (NLP) on Digital Marketing * The Future of SEO: How AI and Machine Learning Will Impact Content. In fact, the market of AI in social media is expected to grow up to $2.2 Reduced marketing costs.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. Google’s AI system uses machine learning to automatically optimize for conversions in each auction. Maximize Conversions : Increase your conversion rate.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

JUNE 29, 2021

In fact, brands that include visual content have a 7x increase in conversion rates. It may also increase your email conversion rates. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. 7) Dark Mode in Emails.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Single Grain

NOVEMBER 1, 2019

Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 Adobe’s SEO Game by the Numbers. Now, let’s take a look at their top pages to see what they're doing from an SEO perspective. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Click To Tweet.

Marketing 15

Marketing SEO Pop-Up Conversion 15

Single Grain

MAY 4, 2021

When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. One-on-one networking: Pair people up so they have deep one-on-one conversations via video as they would during an in-person event. Dive Deeper: The Impact of Social Media on Business in 2021.

Media 128

Media Audience SEO Conversion 128

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . conversation rate, proving the personal touch works.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

NOVEMBER 27, 2019

Thang Luong (@lmthang) October 12, 2018. BERT Helps Google Process Conversational Queries. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. BERT affects longer, more conversational queries where the context of the words in the query are hard to understand. pic.twitter.com/1phsCZpqWR.

Machine Learning 87

Machine Learning SEO Conversion Marketing 87

Single Grain

JULY 8, 2019

Post-click personalization and conversion technologies have been seriously lagging. Most digital advertisers spend the majority of their time on the pre-click experience (the ad), but they need to optimize the post-click experience (landing pages) as easily as they create ads so they can turn clicks into conversions. Click To Tweet.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

SEPTEMBER 9, 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. This is significant because even as the individual ranking factors change year after year, any SEO that is working to serve the user will ultimately be rewarded.

SEO 92

SEO Banner Marketing ROI 92

Martech Series

NOVEMBER 18, 2022

Facebook Messenger can also converse with users, and the application holds genuine discussions with users rather than having them complete a form. As a result, users feel more connected and it feels like they are conversing with actual people. Additionally, it suggests SEO tactics that are more pertinent.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

JUNE 17, 2022

In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018.

MarTech 126

MarTech Conversion Rate Display Advertising SEO 126

Martech

AUGUST 22, 2023

They use search engines and visit industry publications and associations online well before any conversation with a live salesperson. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. Source: RH Blake 2.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. conversation rate, proving the personal touch works.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 4, 2019

Link farms, keyword stuffing and footer links all worked and SEO was pretty much easy in those days. Today, Google updates its algorithm frequently: In 2018, it made 3,234 changes – which is an average of 8.9 Related Content: The Easy Guide to Broken Link Building for SEO. But this “magic” does not work any longer.

Click Through Rate 82

Click Through Rate SEO Conversion Audience 82

Martech

SEPTEMBER 13, 2021

Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Closed deals and increased ROI.

ROI 113

ROI Conversion Rate SEO Marketing 113

Single Grain

DECEMBER 31, 2019

How to Set Up Your E-commerce Product Page for Maximum Conversions. Top 18 Magento SEO Plugins for Your E-commerce Site. According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S. Creating a Winning SEO Strategy for E-commerce Companies. Let’s learn about them in detail!

SEO 102

SEO Conversion Audience Retail 102

Single Grain

SEPTEMBER 30, 2020

Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion. Related Content: 3 Steps to Increase SaaS Conversion Rates with Customer Education. HotSchedules is an end-to-end restaurant management SaaS company that generated over $100 million in revenue in 2018. 5) Promote Your Product Aggressively.

Healthcare 128

Healthcare Finance SEO Marketing 128

Single Grain

AUGUST 10, 2021

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. As per Ahrefs: The average cost of buying backlinks in 2018 was $361.44 (or $77.80…plus Ask for permission to record the conversation: If your customer is open to this, of course, do it.

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Single Grain

JUNE 13, 2019

The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re heading to Pinterest to discover content, looking to idly browse or actively research to find something new. who are men: But 50% of new signups in 2018 were men, so while there’s still an enormous gap it’s starting to close bit by bit.

Advertising 96

Advertising Banner Audience SEO 96

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. KlientBoost ) Compared to SEO, PPC generates twice as many visitors. billion USD. Techjury ) U.S. Billion by 2028.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

JUNE 21, 2023

These changes can feel unpredictable, impacting website visibility and throwing well-crafted SEO strategies into disarray. History of Google Algorithm Updates To truly understand today’s SEO dynamics, let’s time travel through the key Google algorithm updates that have shaped the SEO landscape.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Single Grain

OCTOBER 23, 2019

They need to address customers' concerns immediately, and if they don't know how exactly to help, they need to do their best to move this conversation away from the public discussion. Dive Deeper: How to Fix 15 Common On-Site Technical SEO Issues. How Poor Website Security Negatively Impacts SEO Rankings. A) Web Accessibility.

GDPR 101

GDPR SEO Media Marketing 101

Single Grain

JANUARY 6, 2020

Unbundling strategies will help to improve conversions. Fresh content improves SEO , sending more traffic to your website, and thus helps you acquire more customers. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%. The Lesson. Book My Free Marketing Consultation.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 22, 2019

According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 SEO Keyword Research Made Easy in 2019. Return on investment, or ROI, can be measured in a number of ways, including conversion rate, cost per lead, lead close rate, cost per acquisition and average order value. Measuring ROI.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Digiday

APRIL 30, 2023

Prior to that five year tenure, Cacy was a rising star within IPG’s media arm having risen to president of UM from a strategy role in McCann Erickson before she left in 2018. “I The following conversation has been edited for space and clarity. What makes Known different from all the other media agency jobs you’ve had before?

Media 72

Media Agency SEO Marketing 72

Single Grain

MAY 10, 2022

Note : In June 2018, Google rebranded its AdWords platform to “Google Ads.” Google is well known for constantly changing its search algorithm (ask any of our SEO experts and they will gladly share their blues with you ??). 6 Ways Google Ads Can Boost Your SEO Results. Dive Deeper: How Remarketing Can Help Increase Conversions.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

APRIL 14, 2022

Note: Google AdWords rebranded to Google Ads in 2018, but many people still use the old name, so we'll use them interchangeably here. Dive Deeper: * 6 Ways Google Ads Can Boost Your SEO Results. * 22 Alternative Ad Networks for Best PPC Conversions in 2022. What to Look for When Hiring an AdWords Agency.

Agency 52

Agency SEO ROI A/B Testing 52

Single Grain

SEPTEMBER 20, 2019

17 Best Free (or Freemium) SEO Tools to Improve Your Ranking. Their total revenue for 2018 was $513 million , up 37% from the year before. Dive Deeper: SEO Keyword Research Made Easy in 2019. With such low conversion rates, you need a wide pool to get any traction on the freemium side. Price, Product, Promotion, Place).

Banner 63

Banner Conversion Rate Pop-Up ROI 63

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 15, 2023

This targeting can result in higher click-through rates and conversions, making Google Ads a cost-effective advertising option for businesses of all sizes. In 2018, Google rebranded AdWords as Google Ads, but the basic functionality remains unchanged. Google AdWords is the platform that businesses use to create and manage their ads.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Single Grain

JULY 7, 2020

in November 2017 and wound up merging it with TikTok on August 2, 2018. How to Use Social Media to Substantially Improve Your SEO. * Now, using the hashtag of a viral challenge is even better for conversion, as we’re talking about something that is not an ad per se, and is non-sponsored. Within two years, musical.ly

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

SEPTEMBER 6, 2023

77% of people surveyed say the most important group they’re part of now operates online: Fun fact: In 2018, Zuckerberg said he wanted to see the number of users in these Groups climb to one billion by 2024. Similarly, you should also monitor other metrics like engagement rate, post reach, comments per post, retention rate and conversions.

Pop-Up 52

Pop-Up Audience Communications Media 52