illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

Martech

MARCH 14, 2023

When SurveyMonkey filed to go public in 2018 , they were valued at $2 billion. Dig deeper: 75% of marketers still rely heavily on third-party cookies Get MarTech! “STG’s 20 years of investment experience in software, analytics, and data companies will provide us with invaluable expertise as we scale our customer base and product suite.

Cookies 100

Cookies MarTech Marketing 100

InMobi

MARCH 7, 2018

Attribution So far, cookies have dominated the Australian advertising ecosystem and despite the sunk cost in cookie data, marketers still want to extract some value from their investment, ignoring the fact that the world has moved towards device-ID led attribution.

Media 52

Media Cookies Viewability Audience 52

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Does GA4 use cookies? If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. Yes and no.

Agency 100

Agency Cookies Marketing First-Party Cookies 100

VideoWeek

NOVEMBER 22, 2023

Some of the UK’s most visited websites run cookie consent notifications which aren’t compliant with data protection laws, according to the Information Commissioner’s Office, the UK’s data protection authority. Now however, the training wheels are coming off. Despite this, many remain non-compliant.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Why do marketers need identity resolution platforms?

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Martech

NOVEMBER 23, 2022

Do you consent to these cookies?”) types of cookies, what they mean, options to globally accept or reject the options, etc.). Which cookie category is your CDP tied to? Is there a separate system in charge of recording that cookie opt-in? GDPR), “cookie culture” and more. Do all these really matter?

Cookies 108

Cookies Pop-Up Audience GDPR 108

Clearcode

JUNE 7, 2023

Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Digiday

OCTOBER 18, 2022

Despite the enforcement of General Data Protection Regulations coming into play in the EU since 2018 and regulators elsewhere clamping down on how companies can access individuals’ data, practices are still lax. The study is the second audit of the sector containing such findings to be shared with Digiday in under 12 months.

Ad Ops 90

Ad Ops Cookies Ad Tech GDPR 90

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

illumin

FEBRUARY 27, 2024

Data collection in a post-cookie world – with VIZIO’s help VIZIO also provides Walmart with a wealth of data. The company has seen significant growth as of late; its SmartCast operating system has over 18 million active accounts and has grown 400% since 2018. This data is going to be essential for Walmart.

Cookies 88

Cookies Retail Entertainment Ad Tech 88

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. CCPA : California’s Consumer Privacy Act , signed into law in 2018, went into effect in January 2020.

Marketing 116

Marketing GDPR Cookies Education 116

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. “We had to close our outfit [PubNative] in 2018 when GDPR came in and just do business in the U.S.,” Branching out.

Ad Tech 88

Ad Tech GDPR Demand Side Platform Conversion 88

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%). TEGNA (debuted at No.

Advertising 95

Advertising Impressions CPM Cookies 95

Martech

APRIL 20, 2022

Even so, nine in 10 have taken some kind of proactive measure to protect it, with more than half having cleared browser cookies and turned off location tracking on mobile devices. Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. Managing expectations. “I’m

Advertising 119

Advertising Shipping Retargeting MarTech 119

Martech

OCTOBER 19, 2022

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance. Most pointedly, is today’s reliance on data-driven targeting becoming a surveillance state? Don’t forget traditional data gathering.

Ad Targeting 139

Ad Targeting Audience Cookies MarTech 139

Ad Monsters

JANUARY 12, 2023

The packet contains the consumer’s logins, cookies, digital fingerprints, and other information. . “A simple password is no longer worth money to criminals when they can buy logins, cookies, and digital fingerprints in one click for just six bucks.” The 2easy marketplace was launched in 2018.

Marketing 97

Marketing Cookies Ad Tech Pop-Up 97

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). The era of privacy is upon us and it’s bigger than Google.

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

AdExchanger

AUGUST 16, 2022

The Markup is a nonprofit news organization founded in 2018 and launched in early 2020, just a couple of weeks before the pandemic began. A podcast interview withNabiha SyedCEO“Big Tech Is Watching You. We’re Watching Big Tech.” That’s The Markup’s slogan.

Cookies 98

Cookies Advertising 98

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. At Teads, we are cookieless by default since 2018.We When it comes to buyer partners, nearly 80% of Teads campaigns do not use a cookie-based solution.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

Martech

DECEMBER 7, 2021

With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Ad Targeting 105

Ad Targeting Ad network Cookies Audience 105

illumin

JUNE 20, 2024

A 2018 study from Publicis Epsilon found that 80% of customers were more likely to purchase from bands that provided personalized experiences. As third-party cookies make their way out the door , first-party data will be crucial in shaping digital marketing’s future.

Marketing 110

Marketing Communications Banner Cookies 110

Basis

JANUARY 27, 2023

California’s initial foray into the world of consumer privacy regulation was 2018’s California Consumer Privacy Act (CCPA). giving consumers the right to opt out of things like what we do with cookie data, mobile ID data, and IP address data. Check out Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis.

Advertising 92

Advertising Cookies Pop-Up Conversion 92

Clearcode

JUNE 6, 2022

For the most part, this means preventing cross-site tracking — a process used by AdTech companies and social media sites to identify individuals across different websites — by blocking third-party cookies and other known trackers, and preventing device fingerprinting. January 21, 2018. May 9, 2018. March 13, 2018.

MarTech 52

MarTech Cookies Advertising Media 52

Media Math

SEPTEMBER 12, 2022

In 2018, the California Consumer Privacy Act (CCPA ) was a turning point for US state privacy laws. Privacy Policies, Privacy Notices, Cookie Policies. WHAT ABOUT COOKIES VS IDENTITY SOLUTIONS? . IAB Europe ‘s updated “Guide to the Post Third-Party Cookie Era.”

Advertising 95

Advertising Cookies CPA Marketing 95

TechCrunch Ads

JUNE 29, 2022

They also raised a complaint focused on its collection of location data back in 2018 — but it took until February 2020 for Google’s lead EU data supervisor, Ireland’s Data Protection Commission (DPC), to start an enquiry. And, more than two years later, that data probe remains ongoing. Strategic complaint.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

TechCrunch Ads

MAY 26, 2022

But its ad products have evolved and merged over the years, as well as undergoing some rebranding — such as when Google sought to move away from the DoubleClick brand back in 2018 — all of which makes what is already a complex and even opaque market structure even more difficult for outsiders to get a handle on. State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

NOVEMBER 27, 2018

This is a huge move, and it continues into 2018, where we expect similar growth to continue. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Martech Series

AUGUST 2, 2022

The recurring study, first published in 2018, indicates consumers’ distrust in major brands continues to increase as many businesses that once held top spots on the consumer trust index have made major shifts down the ranks.

Education 75

Education Communications Cookies Conversion Rate 75

Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. Right now across the web, people are presented with opt-out notices that make choices to agree to accept third-party cookies much more prominent than links to opt out from data collection and use.

Non-Profit 85

Non-Profit Pop-Up Cookies Mobile Ads 85

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018. In this wide-ranging episode, Bannister trains his widely-admired prophetic abilities on the history of publishing tech, the future of the cookie, and why there may be some reasons for optimism looking toward 2022.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

Martech

JULY 28, 2023

Privacy legislation, consumer pressure reshaping marketing Since 2018, more than 75% of states have considered privacy legislation, and 10 have enacted comprehensive state privacy laws, with more passing privacy legislation as the year progresses. Your marketing automation platform might use third-party cookies to track visitors.

GDPR 98

GDPR Cookies Marketing MarTech 98

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. With enormous concern among advertisers and publishers that the deprecation of third-party cookies on Chrome will crush their ability to target users with relevant ads, comes an urgency to see whether FLoC is a workable alternative (as well as whether Google, despite the U.K.

Brand Awareness 107

Brand Awareness Pop-Up MarTech Healthcare 107

Paleo AdTech

DECEMBER 10, 2023

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52