Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Adtelligent

JULY 1, 2020

Data management platforms will need to find other ways to create identity linkages. Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6 It’s a key element to consider user-centric data for personalized advertising or frequency capping.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. In 2016, the European Union adopted its General Data Protection regulation. The regulation was then enforced 2 years later on May 25, 2018.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40