InMobi

JUNE 26, 2020

The first version of TCF was introduced in 2018, while TCF 2.0 will be adopted by a wider array of stakeholders, making it more widespread than the initial versions of TCF were in 2018 and 2019. was made initially available in 2019. Previously, it was possible to use both, although as per IAB guidelines, TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

InMobi

SEPTEMBER 19, 2019

In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%. Between 2017 and 2018, programmatic video ad spending grew 47% in the U.S. was up 181% compared to Q1 2018. In Q1 2019, the average CTR for a video ad in the U.S.

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Advertising Viewability Video Ads Click Through Rate 52

InMobi

SEPTEMBER 27, 2020

IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. We are working with all our demand-side platform (DSP) partners to ensure that they are fully prepared to consume the TCF 2.0

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Demand Side Platform GDPR Communications Agency 52

OpenX

OCTOBER 15, 2024

At this year’s Programmatic I/O in New York, Gil Sommer, VP of Global Product at OpenX, delivered an insightful presentation titled “Keeping up With Curation: The Evolution of Supply-Side Curation and Where It’s Headed.

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Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). In some cases, they’ve even acted on those concerns.

Marketing 78

Marketing Ad Tech Ad Server Ad Exchange 78

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances.

Header Bidding 88

Header Bidding Ad Server Ad Tech Demand Side Platform 88

InMobi

AUGUST 8, 2023

Raveesh joined InMobi in 2018 as a Product Specialist, in search of a role that was a perfect blend of technology and business. Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies.

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Demand Side Platform Viewability Food Conversion 52

Paleo AdTech

DECEMBER 10, 2023

And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.) for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

InMobi

MARCH 12, 2020

Check out this video featuring InMobi’s Sergio Serra to learn more: Part of this push is coming from the demand side. Demand-side platform Centro set a strict deadline of July 2019 for enforcement , after which they would not buy an app’s inventory on behalf of their clients unless the publisher’s app-ads.txt was available. .

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. Digital advertising budgets and time spent on mobile are on the rise.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Paleo AdTech

DECEMBER 22, 2021

And for an oral history of the company assembled by Marty on the occasion of Google’s retiring the DoubleClick name in 2018, check this out.). for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. AGCOM ordered a further €700,000 fine from TOP ADS, the agency responsible for the adverts.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Just look at these numbers: $23 billion: Expected U.S.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

InMobi

DECEMBER 13, 2019

And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Between 2017 and 2018, programmatic ad spending in China rose 102%. More private marketplace deals: In looking at Q2 2019 compared to Q2 2018, global private marketplace spending grew 15%.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. How did they do this?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Digiday

JULY 14, 2022

You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. For : A comprehensive offering, free from conflicts of interest.

Ad Server 72

Ad Server Advertising Ad Tech Agency 72

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. As of January 2018, there were an estimated one billion voice searches per month.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. As of January 2018, there were an estimated one billion voice searches per month.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

APRIL 4, 2019

A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs. In our Mobile Programmatic Advertising Trends 2018 report , we observed significant growth in mobile programmatic ad spending worldwide.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Lemonads

OCTOBER 18, 2020

Some of the additional benefits of working with Adsterra include: Low withdrawal limits Real-time statistics tracker Multiple bidding models depending on the format chosen MGID MGID is a well-established platform that started as a native-only network.

Ad network 52

Ad network CPC Affiliates CPA 52

illumin

JUNE 7, 2018

In 2018 North American spending on display is estimated to reach over $58 billion. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. Overall we can see that spending on display advertising is on the rise in North America as well as globally. By 2022 it is expected to hit $96 billion. Display Network.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. If personalized ads are enabled, these cookies tailor the ads shown; if disabled, they store users’ preferences.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. It notes that in 2018, General Motors used inclusion lists to cut the number of websites where it ran ads from 800,000 to 4,000-15,000, and saw no negative impact on performance. Read on VideoWeek.

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Video Ads Media Agency Ad Tech 52

VideoWeek

JUNE 16, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Mindshare previously handled the account for 13 years before losing it to PHD back in 2018.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. Satellite TV will lose 12 million subs over the period, as homes convert to high-speed broadband platforms.

Agency 52

Agency Media Non-Profit Retail 52

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

DECEMBER 1, 2023

Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK. Read on VideoWeek.

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

OCTOBER 7, 2022

Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

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GDPR Cookies Agency Ad Tech 64

VideoWeek

MAY 5, 2023

Unruly Announces FAST Partnership with TCL FFALCON Tremor International’s supply-side platform Unruly has sealed a partnership with TV manufacturer TCL’s FFALCON smart TV platform, which will see Unruly monetise content on TCL’s free ad-supported streaming TV (FAST) channel the TCL Channel.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018.

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Cookies First-Party Cookies Audience Retargeting 101