Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Platform’s algorithms automatically buy targeted traffic from websites and apps via real-time auctions. Header Bidding Platform increases programmatic yield.

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding?

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InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. How did they do this? So how does this work?

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Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

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Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The Programmatic Cloud for Video product aims to help publishers increase revenues, control ad auction dynamics, maximise ad delivery rates, and reduce their carbon footprint.

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