InMobi

SEPTEMBER 19, 2019

In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. was up 181% compared to Q1 2018.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

AUGUST 8, 2023

Raveesh joined InMobi in 2018 as a Product Specialist, in search of a role that was a perfect blend of technology and business. Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies.

Demand Side Platform 52

Demand Side Platform Viewability Food Conversion 52

InMobi

APRIL 4, 2019

A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs. Common Problems with Second Price Auctions There are other players in the demand side of the equation here too. KEEP READING What is the Future of Programmatic Ad Spending?

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

DECEMBER 13, 2019

And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Between 2017 and 2018, programmatic ad spending in China rose 102%. More private marketplace deals: In looking at Q2 2019 compared to Q2 2018, global private marketplace spending grew 15%.

Advertising 52

Advertising Banner Marketing Rich Media 52

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52