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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Real-time data capture and bi-directional data integration sync with CRM. Marketo is perhaps one of the best-known marketing automation platforms for marketers. Prioritized lead and account engagement scores.

ROI 120
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16 marketing automation platforms your organization should consider

Martech

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Adobe Marketo. Why we care.

Marketing 115