MobileAds
JANUARY 20, 2021
For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. In August 2018, the US Agency Professionals conducted a survey among 200 high profile respondents at Media Agencies and brand advertisers to find the most effective in-app ad format.
Single Grain
JUNE 13, 2023
Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Enterprise Apps Today ) The mobile advertising industry encompasses key regions such as North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. of all display advertising.
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Martech
JUNE 17, 2022
According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. For example, an organization may typically include a data and analytics team, a marketing operations team, a content management team and an advertising team.
Basis
MARCH 22, 2023
When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%). Overall total share of the top 15 vendors declined, going from 38% (2018) to 36% (2020) to 29% (2022).
Martech
SEPTEMBER 29, 2023
DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce.
Single Grain
MAY 15, 2023
Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. The primary focus of AdWords is keyword-based search advertising.
illumin
JUNE 7, 2018
This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.
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