MobileAds

JANUARY 20, 2021

For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. In August 2018, the US Agency Professionals conducted a survey among 200 high profile respondents at Media Agencies and brand advertisers to find the most effective in-app ad format. It makes much more sense for them too.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

JUNE 13, 2023

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Enterprise Apps Today ) The mobile advertising industry encompasses key regions such as North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. of all display advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Beat

APRIL 24, 2024

Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Here are some trends that brand marketers need to watch out to stay on top in 2015.

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Native Advertising Marketing Mobile Ads Video Ads 52

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. The primary focus of AdWords is keyword-based search advertising.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40