Remove 2018 Remove Display Advertising Remove Rich Media
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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Can offer animated and interactive rich media content. Rewarded video ads don’t help with the Lifetime Value for the advertising party. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The best performing ads in the advertising world are rich media ads.

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Story-Telling with Mobile Video in India

InMobi

India's 4G and 3G user base is expected to touch 300 million by March 2018, according to research by CLSA. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).