InMobi

MARCH 7, 2018

The target audiences that brands have been chasing since the inception of advertising have chosen mobile as the primary screen for entertainment. Here’s an overview: To start off the discussion, the panelists all agreed that it’s apparent to marketers around the world that mobile is where the audience is.

Media 52

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Ad Rants

AUGUST 16, 2024

However, Fortnite's influence extends beyond its entertainment value--it also offers key insights into how digital marketing and platform policies can shape a game's accessibility and profitability. The game is widely recognized for its vibrant graphics, dynamic gameplay, and diverse modes that cater to various player interests.

Marketing 130

Marketing Entertainment Audience 130

Clearcode

OCTOBER 18, 2022

Activision Blizzard offers platforms with the most epic interactive gaming and entertainment experiences to bring people together with purpose and belonging. Founded: 2008 Headquarters: Santa Monica, US Specialties: Video Games, Entertainment, Consumer Products, Media, Film and TV, Gaming, and Production. Activision Blizzard.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

Martech Series

OCTOBER 10, 2022

It airs a broad range of news and entertainment shows and podcasts, including Versió RAC1, a comedy news show downloaded 1.6 While it has been operating in Spain since 2018, Targetspot now has a dedicated sales team in Barcelona to sell its campaigns. Ramp-up across Spain and Latin America.

Entertainment 86

Entertainment Audience MarTech Marketing 86

Digiday

JULY 29, 2022

Audiences are no longer split between different types of entertainment; instead, modern consumers are constantly searching for new content across platforms and formats. ” There’s room for outside properties, too: the interactive adventure “Minecraft: Story Mode” has been available on the platform since 2018.

Entertainment 86

Entertainment Ad Inventory Impressions Audience 86

Martech

OCTOBER 25, 2022

Managing an entertainment portfolio. “In 2017 and 2018,” said Camirand, “we went through an acquisition phase. We bought different entertainment companies like Blue Man Group; so we had to manage all these platforms. . The need for this technology came out of an onslaught of too much complexity.

Entertainment 97

Entertainment MarTech Media Marketing 97

Chief Martech

MAY 4, 2022

Not necessarily relevant to the stack’s mission, but entertaining to view. And if you want to view the ones from previous years, here’s 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021.). This year, 32 companies sent in stack illustrations. As is our tradition, we donate $100 per qualified entry to a non-profit.

MarTech 118

MarTech Marketing Non-Profit Entertainment 118

Martech Series

JUNE 1, 2022

The gathering exceeded previous MailCon meetups in volume by covering more dynamic entertainment and networking spaces. The entertainment lounge encapsulated a lively scene with a traditional and satellite bar with custom cocktails, a live DJ booth, and plenty of room for mingling and dancing.

Marketing 83

Marketing Affiliates Entertainment Education 83

Martech

APRIL 1, 2022

That’s double its 2018 value.”. Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. Advanced targeting. In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. AVOD audiences.

Advertising 106

Advertising Pharmaceuticals Food Entertainment 106

VideoWeek

SEPTEMBER 4, 2023

Revenues from its production arm, ITV Studios, overtook revenues from its media and entertainment segment, the majority of which comes from advertising. Total ad revenues for ITV were down 11 percent year-on-year, leading to an overall drop in media and entertainment income. The weakness of the TV ad market was one contributing factor.

Entertainment 59

Entertainment Advertising Media Marketing 59

Martech

OCTOBER 2, 2023

” said CEO Angie Judge, “plus commercial attractions like theme parks, stadiums, ski resorts, location-based experiences and family entertainment centers.” Like most museums and galleries it now fulfils a role as an entertainment and not just an educational attraction. I brought it on right away.”

Pop-Up 113

Pop-Up Education Entertainment Communications 113

Frequence

NOVEMBER 18, 2021

At-home entertainment is on the rise, and how people engage with TV and content at home is shifting. In 2018, The IAB Video Landscape Report found that around 13.5 The best place for small businesses to capture consumer attention is in their own homes.

Entertainment 52

Entertainment Audience Advertising 52

Martech Series

AUGUST 26, 2022

Video creation and consumption are rapidly growing, with people watching an average of 19 hours of online video per week in 2022, which is a one-hour increase from 2021 and an astounding eight-and-a-half-hour increase from 2018. Not only are people watching more videos, but they are also viewing shorter ones.

Machine Learning 113

Machine Learning Entertainment ROI MarTech 113

Ad Monsters

APRIL 6, 2023

In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience. In 2018, the results were grim for publishers hoping to connect with Gen Z audiences, but what does the data say now? Research shows that publishers are already considering this.

Media 97

Media Audience Non-Profit Education 97

Martech Series

SEPTEMBER 29, 2022

Applegate brings a wealth of executive experience in blockchain, gaming, and entertainment to Passage. Applegate is joined by Kortendick, Enjin’s former VP of Operations & Communications, who played an integral role in the company’s marketing, communications, and partnerships since 2018.

Communications 81

Communications Entertainment MarTech Retail 81

Martech Series

OCTOBER 27, 2022

BEN Group, the leading entertainment AI company that empowers brands and creators to capture human attention across social media, streaming, TV, music, and film content, today has joined TikTok’s Marketing Partner Program as an official Sound Partner. BEN Group saw the influence TikTok had on creator economy trends from the very beginning.

Entertainment 77

Entertainment MarTech Marketing Audience 77

VideoWeek

MARCH 25, 2025

We launched our first CTV channel in 2018 with Samsung, and we were the first providers of FAST channels in Samsung TV Plus. Is it sports, is it entertainment? There are more channels, there are more ways we watch TV, there’s short-form, there’s YouTube the whole sphere of content has completely opened up.

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

illumin

FEBRUARY 27, 2024

VIZIO is a leading developer of immersive entertainment and technology that is well known for its smart TVs and sound bars. The company has seen significant growth as of late; its SmartCast operating system has over 18 million active accounts and has grown 400% since 2018. And is there more to this acquisition than meets the eye?

Cookies 88

Cookies Retail Entertainment Ad Tech 88

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Digiday

DECEMBER 28, 2022

To learn how Candy Crush developer King maintains equilibrium between the game’s entertainment value and its role as one of the company’s largest revenue drivers , Digiday spoke to 10 King employees, including rank-and-file level designers and C-suite executives.

Entertainment 72

Entertainment Impressions Advertising Media 72

VideoWeek

AUGUST 30, 2023

At NBCU he served as EVP Entertainment Advertising Sales Group, before being promoted to President, Advertising Sales and Partnerships in 2018. Marshall joined the NBCU sales team in 2014, following a 14-year stint at Turner Broadcasting, reaching the position of SVP and National Sales Manager.

Entertainment 59

Entertainment Advertising Media Marketing 59

Ad Wisey

SEPTEMBER 1, 2022

Living Entertainment North Coast. Platform: Shopify Primary product category: Electronics > Audio Primary market: Australia Adwisely user since: June 2018. Living Entertainment North Coast – or just LENC – is a Hi-Fi & Home Theatre store powered by Shopify. Prospecting.

Retargeting 52

Retargeting Entertainment Electronics eCommerce 52

Single Grain

MAY 4, 2021

When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. Fun: TikTok is an entertainment platform where people like to dance and have fun. Dive Deeper: The Impact of Social Media on Business in 2021. 7 Ways to Improve Your Social Media Videos in 2021.

Media 128

Media Audience SEO Conversion 128

Digiday

DECEMBER 11, 2022

In recent years, sports betting has exploded in the United States thanks to a favorable Supreme Court decision that handed betting legalization rights to state governments in 2018.

Education 69

Education Audience Entertainment Communications 69

VideoWeek

SEPTEMBER 2, 2022

1’s Seven.One Entertainment Group. Havas Entertainment Wins Rémy Cointreau’s UK and Ireland Media Duties. Drinks brand Rémy Cointreau has awarded media duties in the UK and Ireland to Havas Entertainment, following a competitive pitch process. European Commission Approves RTL/ProSiebenSat.1 1 Joint Venture.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

VideoWeek

MARCH 26, 2024

This means the rights have more than doubled in value since 2018, when Disney paid $2.55 Disney also had to remove its HBO slate from Hotstar as the entertainment giant became unable to stump up the cost to retain the titles, which Reliance promptly acquired. billion per year. billion for the full five years.

Entertainment 59

Entertainment Media Advertising Marketing 59

Digiday

NOVEMBER 27, 2022

. “We’re seeing significant engagement increases in World Cup conversations on Twitter compared to the same period in 2018,” Rees commented. Looking back to the 2018 World Cup, Business Insider reported that the event generated a total of 115 billion impressions on the social network. .

Conversion 69

Conversion Entertainment Impressions Advertising 69

Martech

JANUARY 20, 2022

These activities include audience polling, chat, Q&A, along with elements intended to entertain the audience like group yoga, bartending, DJ/music events, and virtual swag and meals delivered to the attendee’s location. On24 Growth, 2018 to 2020. Much more on networking is here. Virtual event history.

Marketing 140

Marketing MarTech Audience Communications 140

Ad Monsters

APRIL 10, 2024

Indeed, at the time of its 2018 implementation, many consumers had no real knowledge of the way companies were using their personal data. He also worked for high-profile consumer media brands such as entertainment company Complex Media and periodicals MAXIM Magazine and Athlon Media.

Cookies 111

Cookies Ad Tech Retail GDPR 111

Martech Series

JUNE 10, 2022

A leading social membership system company from Taiwan , GoSky AI was founded in 2018. With the funding in hand, GoSky AI will continue to promote product innovation while expanding internationally. It started from Taiwan and has established footprints in Canada , Thailand and Vietnam.

Conversion Rate 81

Conversion Rate Non-Profit Conversion MarTech 81

Martech

JANUARY 27, 2023

The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Disclaimer: This article is provided for informational, educational and/or entertainment purposes only. GDPR analogs. Common privacy law provisions. Other duties. Other laws. and general antipathy towards Big Tech.

GDPR 137

GDPR Marketing Pharmaceuticals Healthcare 137

InMobi

AUGUST 12, 2018

According to PWC’s global entertainment and media outlook report , India’s OTT video segment has grown by 18 percent since 2017 and is set to enter the top 10 largest markets by 2022 with revenues of over $815 million. What is Driving The Growth of Mobile OTT? has drawn consumers to these OTT platforms.

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

Ad Monsters

JANUARY 12, 2023

They pop up in customer service, search engine optimization, and entertainment. . The 2easy marketplace was launched in 2018. They are setting traps to sell your consumers’ data, ultimately affecting your credibility as a publisher. . Digital bots are becoming increasingly common on the web. There are benefits to bots.

Marketing 97

Marketing Cookies Ad Tech Pop-Up 97

VideoWeek

FEBRUARY 20, 2024

Vizio launched SmartCast across all its devices in 2016, and introduced its own streaming service, WatchFree, in 2018. “We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment.”

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Digiday

MAY 30, 2022

Valuation is a tricky proposition for any business, but it is particularly challenging in the media and entertainment industries, where companies’ production costs and profit margins can be less straightforward to ascertain. These days, it’s become clear that esports valuations are an entirely different beast.

Non-Profit 78

Non-Profit Entertainment Media Marketing 78

Paleo AdTech

DECEMBER 10, 2023

Andrew Casale entertaining the Index Exchange troops Over a delicate — and “very tricky,” he admits — period of years, Casale Media’s ad network was retired and the Index Exchange SSP was born. . ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Andrew Casale entertaining the Index Exchange troops. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID. Over a delicate — and “very tricky,” he admits — period of years, Casale Media’s ad network was retired and the Index Exchange SSP was born. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52