InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

VideoWeek

MARCH 25, 2025

We launched our first CTV channel in 2018 with Samsung, and we were the first providers of FAST channels in Samsung TV Plus. We’re seeing really good brands with really good content getting viewership, which in turn drives advertising revenue, and the fill rates on those channels and programmes are higher.

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

InMobi

DECEMBER 12, 2019

InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. have made provisions for interactivity since 2018. It is worthwhile to note, however, the IAB’s recent versions of VAST, VAST 4.1 and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically.

Fill rate 52

Fill rate CPM Advertising Audience 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. in 2018, to help ultimately close the gaps formed between VAST’s earlier versions and VPAID. The load times for video ads were too long, resulting in a poor customer experience. So what's next?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

NOVEMBER 2, 2023

For publishers, the enaction of the General Data Protection Regulation (GDPR) in 2018 marked a new era. This not only ensures compliance, but it also unlocks greater advertiser demand, resulting in increased monetization potential, higher fill rates, and eCPMs.

Fill rate 40

Fill rate GDPR Advertising 40

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52