InMobi

DECEMBER 12, 2019

InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. have made provisions for interactivity since 2018. It is worthwhile to note, however, the IAB’s recent versions of VAST, VAST 4.1 and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. in 2018, to help ultimately close the gaps formed between VAST’s earlier versions and VPAID. The load times for video ads were too long, resulting in a poor customer experience.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52