Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Examining the profits and sales of various companies across myriad sectors in 61 European countries, this report highlights two key areas in which GDPR has affected businesses. .

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can it be that it was all so simple then?

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Adtelligent

JULY 1, 2020

Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Lack of transparency, data privacy, and measurement and accuracy issues push all the programmatic ecosystem parties to look for different ways of implementing ad campaigns. And, first-party cookies remain the fundamental assets.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in May of 2018 (though many brands have yet to pursue and/or achieve full compliance).

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52