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McDonald’s Debuts McValue Menu With John Cena, a Sunset, and Hot Takes

Adweek

The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. 7), McDonald's debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. Today (Jan. McDonald's has been teasing McValue since November.

Food 278
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How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation

Adweek

In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. The brand's marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim's Rick and.

Food 255
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Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens

AdPulp

In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp. So, $164 billion in four years.

Food 120
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Starbucks’ New Boss Brian Niccol Is the Latest CMO-to-CEO Success Story

Adweek

Niccol has served as Chipotle's CEO since 2018. Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Before that, he was CEO at Taco Bell--a role he took on after serving as chief marketing officer and later president of.

Marketing 321
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Cadbury Remixes a Crowd Favorite for Nostalgic 200th Anniversary Campaign

Adweek

The Mondelez International brand's anniversary campaign, "Yours for 200 Years," leans heavily into nostalgia and remixes a popular ad from 2018, "Mum's Birthday." Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years.

Food 306
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How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand

Digiday

Subscribe: Apple Podcasts • Spotify Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation.

Food 77
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Sprite Zero Sugar Opens a Portal to Wakanda in Latest Campaign

Adweek

The 2018 Marvel film Black Panther was a massive critical and commercial success and its sequel, Black Panther: Wakanda Forever, is one of the most anticipated releases of 2022. Sprite Zero Sugar is tapping into the franchise with an immersive 360-degree campaign from Wieden + Kennedy and Momentum ahead of the film's Nov. 11 release.

Food 246