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New Certification Initiative Launches to Give Ad Tech Clarity on GDPR Compliance

VideoWeek

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Making In-App Consent Management Smart with Smartyads GDPR Compliant SDK

Smarty Ads

Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. As you might recall, GDPR. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once.

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With a €40 million GDPR fine against Criteo, French regulators target the Parisian giant over its data practices

Digiday

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising.

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Oracle says goodbye to the adtech business

Martech

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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Top 4 Lessons from TUNE Postback 2018

InMobi

While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarketer, over 10 percent of all people in the world will use an over-the-top video service (think Netflix, Hulu, etc.)

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How ad tech aims to build back better

Digiday

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Top Highlights of DMEXCO 2018

InMobi

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. 3) Data Usage and GDPR Still a Concern By the time DMEXCO first kicked off, the European Union’s General Data Protection Regulation ( GDPR ) had been law for more than two months.

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