Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Google Analytics might be violating the GDPR according to the Austrian DSB. Does Google Analytics Violate GDPR? violate the GDPR. tech giant.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. Since the beginning of the GDPR era, the publisher’s credo was “the later you move, the less you lose.”

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. For example, AT&T’s 2018 acquisition of AppNexus (and newly created advertising branch Xandr) shows how it is moving beyond traditional telco offerings.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. The mobile app economy has never been hotter.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

Header Bidding 86

Header Bidding Ad Server Ad Tech Demand Side Platform 86