InMobi

DECEMBER 17, 2018

For example, AT&T’s 2018 acquisition of AppNexus (and newly created advertising branch Xandr) shows how it is moving beyond traditional telco offerings. companies already have adopted much more transparent data policies and easier opt-outs in response to the requirements of GDPR.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Privacy Concerns and Regulatory Changes (2018-Present) Growing privacy concerns prompted significant changes in AdTech.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. The mobile app economy has never been hotter.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

JUNE 5, 2023

Live Your Message ) 54% of internet users would rather watch a video to learn about a product than read a text description. Influencer Marketing Hub ) Ever since 2018, mobile advertising has been favored over desktop campaigns. of brands say they will use AI or machine learning in their influencer campaigns.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

MARCH 3, 2023

The new layoffs impact product managers, data scientists and engineers working on machine learning and site reliability, according to the NYT. The pair replace outgoing CEO Nancy Dubuc, who has held the top job since 2018. million, shy of the company’s $75-78 million guidance.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Single Grain

DECEMBER 6, 2019

Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. 26) Big Data and Deep Learning. Consider these numbers : 50% of all searches will be via voice by 2020.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

OCTOBER 11, 2022

When the European Union’s General Data Protection Regulation (GDPR) took effect in 2018, it kicked off a shift in the way third-party cookies are treated. Automated insights: Artificial intelligence and machine learning are going to highlight new insights for you.

Agency 100

Agency Cookies Marketing First-Party Cookies 100

Digiday

NOVEMBER 20, 2022

In May 2018, the European Union enacted the General Data Protection Regulation (GDPR) law, which sets guidelines for collecting and using an individual’s personal information — companies must tell consumers how they’re using their data, and if and when it is breached.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Their approaches offer potential lessons for Meta and others.

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GDPR Machine Learning Education Media 123