InMobi

SEPTEMBER 18, 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. The InMobi Exchange allows us to meet the rising demand of in-app programmatic advertising, and provide more premium mobile ad experiences in EMEA.

GDPR 52

GDPR Video Ads Mobile Ads Ad Tech 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Why do marketers need identity resolution platforms?

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. The IAB’s TCF 1.1

GDPR 52

GDPR Mobile Ads Audience Advertising 52

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Digiday

OCTOBER 30, 2022

This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it. link] pic.twitter.com/RnQcItQf5h — Cory Doctorow (@doctorow) January 30, 2018. What about dark patterns in advertising? Dark patterns have been detected in advertising imagery and messaging, too.

Non-Profit 84

Non-Profit Pop-Up Cookies Mobile Ads 84

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

NOVEMBER 17, 2020

Not only this, but the platform is also compliant with 100% of the measures and requirements set in the GDPR laws implemented in 2018. Even though more than one device may be using the same network, chances are that each user will see a specific set of ads tailored to his or her browsing experience.

Affiliates 52

Affiliates Ad network Conversion CPA 52