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2023 Mediavine Roadmap

Mediavine

We’ll ask ChatGPT about it when it catches up beyond 2021 data.) When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP).

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The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. When DTC (direct-to-consumer) first popped up as a phenomenon, eating into the revenues of more traditional through-channel incumbents, the value of a direct customer relationship and attendant first-party data came into sharp relief.

MarTech 119
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4 tips for a great CDP implementation

Martech

GDPR), “cookie culture” and more. Here, the site traffic the CDP has captured is being stored within the tag management system, so you’d need to pop over into that platform to decipher captured data. Setting up your CDP for success. COVID-19 has only sped up this marketing transformation. Do all these really matter?

Cookies 108
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The WIR: Instagram Retreats from E-Commerce, IAB Europe GDPR Case Goes to EU Court of Justice, and New UK Culture Secretary Inherits Channel 4 Privatisation

VideoWeek

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Snapchat Aims to Snap Up Millennial Users. Spend on UK Production Up for Broadcasters, Down for Streamers.

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WTF are dark patterns?

Digiday

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? link] pic.twitter.com/RnQcItQf5h — Cory Doctorow (@doctorow) January 30, 2018.

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2023 Mediavine Roadmap

Mediavine

We’ll ask ChatGPT about it when it catches up beyond 2021 data.) When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP).

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The Future of Ad Monetization

Digital Turbine

360-Degree View of the Mobile Market Shift to Bidding: From Publisher to Bidder to Buyer Whether you are a pro or have just started your first A/B test, bidding is a hot topic with new questions popping up as its adoption increases on the buyers’, publishers’, and networks’ sides. Why is that?