Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

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Adtelligent

JUNE 9, 2021

Therefore, in 2018 the company decided to change its business strategy drastically. Header Bidding Platform increases programmatic yield. According to the data gathered by Adtelligent, Header Bidding can provide an average up to 40% revenue boost from the programmatic web monetization.

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Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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InMobi

APRIL 12, 2019

15) Do They Offer In-App Header Bidding? According to our 2018 in-app header bidding survey , the technology is proven to both increase revenue and decrease ad load times. When reviewing a monetization, be sure to do your due diligence as it relates to in-app header bidding.

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Adtelligent

JULY 1, 2020

Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6 For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite. They help create people-based advertising.

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Paleo AdTech

DECEMBER 10, 2023

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.

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Paleo AdTech

MARCH 8, 2022

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.

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Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Subsequently, the unsealed complaint also claimed that the CEOs of Google and Facebook colluded in 2018 to form the “Jedi Blue” pact.

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InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019.

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Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. Why is that? With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

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Paleo AdTech

MARCH 17, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

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InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. The mobile app economy has never been hotter.

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InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. Increasingly, in-app digital advertising is going programmatic.

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Paleo AdTech

DECEMBER 10, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

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Brid.tv

NOVEMBER 11, 2022

is an online video platform and video hosting solution founded in 2018. achieves that by offering a wide range of services — from secure hosting and video transcoding to video header bidding solutions for publishers. platform’s features, including live streaming, DRM protection, video header bidding, and much more.

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InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. For example, AT&T’s 2018 acquisition of AppNexus (and newly created advertising branch Xandr) shows how it is moving beyond traditional telco offerings.

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Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. .

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Brid.tv

SEPTEMBER 5, 2022

The platform launched in 2018, but in that short time, it has established a strong presence in the European and American markets. Publishers can also auction off their ad inventory through video header bidding. Google ADX, SpotX, Prebid.js, and Amazon header bidding are all available through the Brid.TV

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Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

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VideoWeek

OCTOBER 25, 2024

The ruling was based on a complaint raised back in 2018 by French privacy advocacy group La Quadrature Du Net, which claimed that LinkedIn was using personal data for advertising purposes without a proper legal basis for doing so.

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