InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

InMobi

APRIL 12, 2019

While waterfalls are still quite common, they are not optimal for app publishers and developers since they frequently lead to latency, suboptimal ad fill rates and lower per-impression prices for ads. A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40