Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

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Paleo AdTech

MARCH 17, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

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Paleo AdTech

DECEMBER 10, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

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