Basis

MARCH 22, 2023

When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%). Overall total share of the top 15 vendors declined, going from 38% (2018) to 36% (2020) to 29% (2022).

Advertising 98

Advertising Impressions CPM Cookies 98

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.

MarTech 90

MarTech Impressions Media Marketing 90

Martech

APRIL 20, 2022

A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If Also, while “personalized customer experience” is practically marketing gospel, consumers aren’t impressed.

Advertising 120

Advertising Shipping Retargeting MarTech 120

InMobi

DECEMBER 28, 2017

Estimated to cost growth marketers approximately $350 million in 2017, ad fraud has left advertisers scrutinizing the authenticity of each impression and every subsequent user interaction. Hence, upstream touch points such as impressions and clicks are the strongest directional indicators of fraud.

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Martech Series

NOVEMBER 10, 2022

She has an impressive track record building category-creating companies from the ground-up and growing them to over a billion-dollar valuations. In February 2022, Pecan announced a $66 million Series C funding round and continues on an impressive growth trajectory. She led Looker’s marketing until its $2.6B IPO in 2015.

Impressions 87

Impressions MarTech Marketing 87

Martech Series

JULY 13, 2022

Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Her skill and experience are perfectly suited to lead Viamedia’s expanding network of affiliate partnerships,” said David Solomon, CEO of Viamedia.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech

MAY 20, 2022

For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 118

Ad Space Ad Exchange Ad Tech Impressions 118

More About Advertising

JANUARY 5, 2022

Pure Electric was set up by Adam Norris in 2018 and has 18 showrooms and repair centres across the UK. Pure Electric CMO Phil Borthwick says: “We were impressed by Above+Beyond’s audience centric approach, which is exactly what we. London agency Above+Beyond has won Pure Electric e-bikes and e-scooters.

Impressions 59

Impressions Agency Audience Advertising 59

Martech Series

JULY 26, 2022

“We’ve been impressed by the company’s continued innovation, rapid scaling, and high levels of customer satisfaction. The funding allows Sovrn to pursue additional acquisitions and support the company’s mission of delivering innovative products and services that further expand the capabilities of the Sovrn platform.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech Series

NOVEMBER 16, 2022

Braze grew 402% during the evaluated period of 2018 to 2021 based on fiscal year revenue growth. We congratulate each winner on their impressive achievements.”. We congratulate each winner on their impressive achievements.”. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Impressions 67

Impressions MarTech Media Marketing 67

Martech Series

JUNE 17, 2022

Persson says: “I have been following Cavai since it was founded in 2018 and I have been impressed by its rapid development and success. Marketing Technology News: Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video.

Ad Tech 88

Ad Tech Conversion Impressions MarTech 88

Martech Series

DECEMBER 19, 2022

Before joining Acquia in 2018, Mr. Reny held executive leadership positions at organizations such as Micro Focus, where he was General Manager, and HP. Michael Sullivan commented: “Steve is immensely respected at Acquia and the ideal individual to continue the company’s impressive growth and momentum.

Finance 85

Finance MarTech Impressions Marketing 85

Martech Series

NOVEMBER 17, 2022

Workato grew 739% from 2018 to 2021. We congratulate each winner on their impressive achievements.”. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.

Impressions 79

Impressions MarTech Media Marketing 79

InMobi

JULY 3, 2018

InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. And video ads are highly valuable impressions. In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Ad Monsters

MAY 12, 2023

Here are just some of the lies that ChatGPT told me in a two-day span of honest usage on my part: “In 2018, a BuzzFeed reporter tricked a chatbot created by JetBlue into saying that the airline charged a few for oxygen masks on its flights. If you only knew the kind of bot ChatGPT is. All school children in New Zealand learn it.

Conversion 105

Conversion Impressions Media Advertising 105

Martech

OCTOBER 19, 2022

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. As in life, it’s true in advertising that brands get one chance to make a good first impression. Most pointedly, is today’s reliance on data-driven targeting becoming a surveillance state?

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

Digiday

JULY 29, 2022

It’s also started to experiment with the gamification of other popular IPs such as “Black Mirror” through the 2018 choose-your-own-adventure episode “Black Mirror: Bandersnatch.” Netflix may have to choose between implementing ads into its games and charging users a higher subscription to access them.

Entertainment 86

Entertainment Ad Inventory Impressions Audience 86

OpenX

AUGUST 20, 2024

Curated deals offer unparalleled transparency, detailing the exact path of every purchased impression. Our deals are so carefully curated, the data is all transparent, you see exactly the path from which every impression was purchased,” said Bohrer.

Media 52

Media Impressions Conversion Audience 52

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

InMobi

SEPTEMBER 19, 2016

Video streaming is expected to account for over 60 percent of mobile data traffic in 2018, as consumers increase the number of videos they watch and upload [1].Not Video streaming is expected to account for over 60 percent of mobile data traffic in 2018, as consumers increase the number of videos they watch and upload [1].Not

Video Ads 52

Video Ads Impressions Advertising 52

Ad Monsters

APRIL 6, 2023

In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience. The audience insight company studied Gen Z Canadians aged 13-17, and the results showed that accounting for all cumulative ad campaigns, about 90% of impressions missed the target audience.

Media 97

Media Audience Non-Profit Education 97

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond?

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

illumin

JANUARY 30, 2019

In 2018 marketers spent $408 million for in-game messages. Additionally, marketers could buy more than 370 million display video impressions for a $5 million TV spot. on Super Bowl related purchases in 2018. The cost of a television spot during Super Bowl 52 was over $5 million. An estimated total amount of 15.3B

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

DECEMBER 4, 2017

Hence, upstream touch points such as IMPRESSIONS and CLICKS are the strongest combinative indicators of fraud. Similarly, Mean Impressions to Install (MMTI) is defined as the number of impressions required to drive an install from a specific user.

Impressions 52

Impressions Mobile Ads Ad network Retail 52

Martech Series

FEBRUARY 23, 2023

Already backed by OpenOcean, Wellington Partners, Eurazeo, and Tesi among others, the latest round from MAM GE accelerates Nosto’s mission to make every impression relevant. billion in 2018 to $6.8 billion in 2018 to $6 billion in 2022, giving a CAGR of 51% over the four-year period. trillion² in 2023.North

eCommerce 52

eCommerce Impressions MarTech Marketing 52

Digiday

MARCH 9, 2023

The bet that premium publishers should not be selling their impressions in the open marketplace, where prices are decided in real-time through an auction. These days, that’s not as radical as it sounded back in 2018 when Ozone launched. The evidence: more advertisers are spending more money with the alliance.

Advertising 72

Advertising Impressions Ad Inventory Audience 72

Single Grain

NOVEMBER 22, 2019

The first one was in July 2018 and the second one happened in March 2019. Images that appear in Google SERPs impact click-through rates and set expectations, so make sure your featured image stands out and creates the right impression. In both cases, Google drastically increased the number of image thumbnails in mobile search results.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Chief Martech

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. The way these two dimensions are interwoven is impressive and instructional. We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks.

MarTech 113

MarTech Marketing Impressions 113

Automatad Inc.

FEBRUARY 20, 2023

GAM is for small and mid-range publishers who get less than 90 million impressions per month. In 2018, Google combined the best features of these tools and launched Google Ad Manager. To access the premium version of Google Ad Manager, publishers must surpass the monthly ad impression limits set by the country.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

InMobi

DECEMBER 21, 2020

between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S. was up 156% compared to Q4 2017 and Q1 2018. that had interactive end cards went from 10% in 2018 to 60% in 2019. It’s also important to note that in 2019, 70% of served video ad impressions in the U.S.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Martech

JULY 24, 2023

They created 17 million more TV impressions and 20% more viewers than the 2018 men’s World Cup. That’s up nearly 400,000 from 2021 and more than any other top women’s soccer league. In 2019, 14.3 million viewers tuned into the FIFA Women’s World Cup final match. A promising sign: As of last week, nearly 1.4

Audience 97

Audience Marketing MarTech Impressions 97

Digiday

NOVEMBER 27, 2022

. “We’re seeing significant engagement increases in World Cup conversations on Twitter compared to the same period in 2018,” Rees commented. Looking back to the 2018 World Cup, Business Insider reported that the event generated a total of 115 billion impressions on the social network.

Conversion 69

Conversion Entertainment Impressions Advertising 69

Digiday

NOVEMBER 17, 2022

via New York in 2018. Then they discuss the guaranteed set of deliverables, which could include number of influencers, how much content produced on each platform, total impressions or engagement and views in the media plan, Cooke explained. So we’re always one step ahead of everyone else.”. Serra will lead U.S.

Agency 69

Agency Impressions Media Entertainment 69

InMobi

MAY 21, 2018

Video: 92% InMobi vs. Moat in 2018: Q2 2018 Valid and Viewable Rate Moat: 59.9% InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5% in the second quarter of 2018, InMobi's valid and viewable rate was, according to Moat, 72.5% in the second quarter of 2018, InMobi's valid and viewable rate was, according to Moat, 72.5%

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Lemonads

AUGUST 12, 2021

Awareness Ads KPIs Impressions - Number of times the ad was displayed. So the impression number might be higher while Reach shows you exactly how many people were reached by it. In 2018 Facebook launched the “Ad library” tool. The ads appear on the Facebook ad library 24 hours after their first impression.

Impressions 52

Impressions Conversion Affiliates Brand Awareness 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) Mobile traffic is expected to increase five-fold between 2018 and 2024. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. Klient Boost ) 1,000 LinkedIn impressions cost $6.05.

Advertising 98

Advertising Marketing CPC ROI 98