2018 Machine Learning Mobile Ads 
InMobi
DECEMBER 20, 2018
In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. We see the limitless potential for machine learning in digital advertising. Machine learning will continue to play a huge role across ad tech in 2019,” Lyons predicts.
InMobi
DECEMBER 20, 2019
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.
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Single Grain
DECEMBER 18, 2019
That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost.
Single Grain
DECEMBER 20, 2019
Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Simply put, it takes the guesswork out of bidding for Google Ads. Trend #2: Google Discovery Ads.
InMobi
SEPTEMBER 28, 2017
There has been a visibly growing data science and machine learning ecosystem in Bangalore, which Analytics India Magazine and the Cypher conference have played an important role in developing. Heading into 2018, InMobi is positive about welcoming the next wave of data science and analytics in the ad tech world.
Single Grain
JANUARY 31, 2020
Top Features of Acquisio: PPC advertisers can use updated Google Ads benchmarks on Acquisio to determine whether or not their PPC performance is good relative to other industry competitors. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Search Awards 2018.
InMobi
MAY 29, 2018
Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer. Programmatic, especially when supported through machine learning , provides the technical backbone brands need to trust retargeting.
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