Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 108

Marketing Machine Learning ROI Cookies 108

Single Grain

DECEMBER 18, 2019

That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Not all of the tools are there yet, but they are worth testing to see if they improve your ROI. Rising costs are a concern for 85% of marketers, with 13% “extremely” concerned about it.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JULY 19, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. All You Need to Know About the ROI of Influencer Marketing [infographic]. As of January 2018, there were an estimated one billion voice searches per month. Determining influencer performance with NLP.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

All You Need to Know About the ROI of Influencer Marketing [infographic]. As of January 2018, there were an estimated one billion voice searches per month. As of January 2018, there were an estimated one billion voice searches per month. Global smart speaker shipments grew nearly 200% year-over-year in Q3 2018 reaching 22.7

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Adobe Marketo. Target customers.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. But, through these actions, ad networks can better guarantee ROI along with a more trustworthy and effective digital ad ecosystem.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

Single Grain

JANUARY 6, 2020

Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Dynamic pricing packages: With machine learning, SaaS companies can adjust pricing based on various factors such as supply, demand and competitors’ prices.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Privacy Concerns and Regulatory Changes (2018-Present) Growing privacy concerns prompted significant changes in AdTech.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

SEPTEMBER 9, 2019

Design Advisor claims that for every $1 invested in UX, you will get a $2-$100 ROI. Technically, Google does not claim that dwell time is a ranking factor, though they have stated that they are using machine learning to determine what the best results for the user are. 12 Reasons Your SEO Strategy Is Failing. 2) Dwell Time.

SEO 92

SEO Banner Marketing ROI 92

Single Grain

JUNE 5, 2023

User Guiding ) Learn More: * 20 Benefits of Advertising via Online Channels * AI for Marketing: Best Examples of How AI Helps in Advertising * Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising PPC Statistics Search Internet advertising is the most profitable digital advertising format. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

OCTOBER 20, 2020

The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. This year programmatic digital display ad spending will hit $115.23

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Single Grain

JULY 21, 2020

Estimated Annual Revenue: Wix is headquartered in Tel Aviv, Israel, and has an estimated revenue of $603 million USD as of 2018. History: Marketo was founded by Phil Fernandez, Jon Miller and David Morandi in 2006 in an effort to help marketing teams be able to demonstrate the ROI on their marketing campaigns. 22) Shopify.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

SEPTEMBER 14, 2022

Single Grain specializes in: High-ROI online marketing using smart, cutting-edge marketing strategies to find the right quality leads. Coinbound has been a leading crypto and NFT marketing agency since 2018. They don’t offer a one-size-fits-all marketing package for crypto businesses. Noteworthy clients: Twitter. L’Oréal.

Agency 59

Agency Marketing SEO Real Estate 59

Digiday

NOVEMBER 20, 2022

You have the financial benefits of becoming more efficient and targeted and having a greater ROI on any type of immediate spend,” Jensen said. Similarly, the California Consumer Privacy Act (CCPA) , also enacted in 2018, gives consumers the right to know what personal information a business collects about them, and how it is used and shared.

Marketing 69

Marketing Retail Conversion Ad Targeting 69