Martech

SEPTEMBER 9, 2022

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B martech spending will reach $6.6 B2B martech spending will reach $6.6 Martech spending is still ahead of spending on marketing overall.

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Chief Martech

MARCH 8, 2022

I’m pleased to announce that the 2022 Stackies: Martech Stack Awards are now open for entries for the next eight weeks — until midnight Pacific on Friday, April 29. Thank you in advance to those of you who participate and share your stack with the martech community! There is no fee to enter.

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MarTech Education Marketing 97

Chief Martech

APRIL 12, 2022

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. This is a great way to examine your overall stack inventory and show the span of martech solutions. Vendor Category Map.

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MarTech Marketing Communications Media 115

Chief Martech

MAY 4, 2022

But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. This is why The Stackies: Marketing Tech Stack Awards are my favorite community event in the martech industry. Collectively, they give us some insight into how martech is being applied.

MarTech 118

MarTech Marketing Non-Profit Entertainment 118

Martech

OCTOBER 28, 2024

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

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Marketing Machine Learning Conversion SEO 125

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

MarTech 113

MarTech Marketing Impressions 113

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. However, with Q3 revenue results dropping below 2018 and 2019 growth levels, the data clearly indicates that we are experiencing a true slowdown. Nick Carrabbia, EVP at OAREX.

Media 91

Media MarTech Marketing Advertising 91

Martech

MAY 5, 2022

This was the martech stack constructed from multiple point solutions, stitched together in-house, with unreliable connections, overlapping components and different ways with data. It was in 2018 that Adobe, Microsoft and SAP launched an Open Data Initiative, aimed at making it easier to move data between the platforms. Why we care.

MarTech 98

MarTech Marketing 98

Martech

JULY 12, 2024

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. The post 3 strategies to navigate change as digital privacy evolves appeared first on MarTech. In the U.S., Email: Business email address Sign up now Processing.

ROI 107

ROI Conversion Marketing Education 107

Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech.

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Chief Martech

MAY 3, 2023

It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks.

MarTech 95

MarTech Non-Profit Marketing Food 95

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Dig deeper: 10 martech predictions of what won’t happen in 2025 From investment to cutbacks? I’m 53. What should our next move be? Processing.

Marketing 124

Marketing Non-Profit MarTech Education 124

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily.

MarTech 101

MarTech Marketing Shipping Conversion 101

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. Interestingly, we’ve found that globally, the way we use the internet is changing – for example, our data shows that the number of people who use the internet to find information has fallen 14% since Q3 2018.

MarTech 92

MarTech Retail Marketing Audience 92

Chief Martech

FEBRUARY 14, 2023

So on this anniversary, I thought I’d share 15 reflections on martech and more that have stuck with me on this journey. While I am sometimes mistaken as a martech tool nut — well, okay, I kinda am — I’m an adamant believer in the 10/90 Rule for companies to succeed with marketing technology. I really do love this stuff.

MarTech 96

MarTech Shipping Communications Marketing 96

Martech

SEPTEMBER 25, 2024

Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. The post Salesforce to buy enterprise knowledge platform Zoomin appeared first on MarTech. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes. Processing.

MarTech 62

MarTech Marketing 62

Martech

FEBRUARY 10, 2022

Therefore, where a CDP fits in your martech stack could differ from where it fits for another company. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. appeared first on MarTech. Understanding the need.

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MarTech Machine Learning Marketing Audience 98

Chief Martech

FEBRUARY 20, 2024

And everybody in martech and marketing operations looks forward to the annual Stackie Awards. Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. We’d love for you to join this martech community tradition with us this year. Idea generation?

MarTech 75

MarTech Healthcare Education Communications 75

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. Agency and martech readers are encouraged to reach out following the new hire with an agency review likely in 6-9 months. Pepper Snapple Group as well.

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Agency Brand Awareness MarTech Media 196

Martech Series

JULY 22, 2022

Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes. “By Increased mpg in private fleet by 25% since 2018. Improved cube utilization by 18% since 2018. The post The ODP Corporation Releases 2022 Sustainability Report appeared first on MarTech Series.

MarTech 97

MarTech Conversion Marketing 97

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Good morning: Submit a session pitch for MarTech. More from the MarTech Conference >> Low-code tools to help improve CX. Learn more here.

Marketing 134

Marketing MarTech 134

Martech

NOVEMBER 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. They even give a shout out to Big Data.

Native Advertising 117

Native Advertising MarTech Agency Marketing 117

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

GDPR 117

GDPR MarTech Advertising 117

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. Get MarTech! The post SAP gives up its stake in Qualtrics appeared first on MarTech. SAP and Qualtrics.

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MarTech Marketing eCommerce 98

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. ” Watch the full presentation from MarTech here (free registration required).

MarTech 117

MarTech ROI Marketing 117

Martech

JUNE 14, 2023

Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. Take our brief 2023 MarTech Replacement Survey Get MarTech! The post AI and marketing: What the stats show appeared first on MarTech. AI adoption by marketing Here it’s useful to look at older stats to see how quickly things have changed.

Marketing 137

Marketing Machine Learning Finance MarTech 137

Clearcode

JUNE 6, 2022

In the infographic below, we list the main privacy and security features that Firefox has implemented over the years and highlight the impact these changes have had on the programmatic advertising, AdTech and MarTech industries. A Timeline of Mozilla Firefox’s Privacy Changes and the Impact on AdTech & MarTech. January 21, 2018.

MarTech 52

MarTech Cookies Advertising Media 52

Martech

JANUARY 26, 2024

was launched in 2018, before the excitement over generative AI, this might be seen as a way to elevate a project that was already underway. Dig deeper: Omnicom’s Flywheel acquisition signals the start of a revolution Get MarTech! The post Publicis Groupe invests heavily in AI capabilities appeared first on MarTech.

MarTech 105

MarTech Agency Media Marketing 105

More About Advertising

JANUARY 2, 2019

It was a big year for MarTech and data acquisitions, according to independent consulting firm, R3, in their analysis of 465 M&A deals in the marketing services industry. The $33bn of M&A activity marked a 144 per cent increase in spend on the previous year, with significant amounts being spent by more diverse buyers and.

MarTech 45

MarTech Agency Marketing 45

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Marketers, how close are you to data overload as you look across your martech stack? To answer questions like these, look at your martech stack and see how easily you can retrieve data and how to expand it.

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Pop-Up MarTech Marketing Conversion 128

Martech Series

AUGUST 23, 2022

where she has worked since March 2018, previously as Vice President of Business, Data and International. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. Choi served as the Vice President and Head of Corporate Development at LinkedIn Corporation from 2009 to 2018. Naspers Limited and Prosus N.V.,

Entertainment 83

Entertainment MarTech Marketing 83

Martech

MARCH 14, 2023

When SurveyMonkey filed to go public in 2018 , they were valued at $2 billion. Dig deeper: 75% of marketers still rely heavily on third-party cookies Get MarTech! The post Momentive Global, SurveyMonkey acquired by Symphony Technology Group appeared first on MarTech. Why we care. Times are changing, however. In your inbox.

Cookies 100

Cookies MarTech Marketing 100

Martech

MARCH 14, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Nick Paumgarten writing in The New Yorker in 2018. The post Good morning: Blockchain is going mainstream appeared first on MarTech. Good morning, Marketers, are you blockchain-literate? “My

Food 101

Food MarTech Marketing Media 101

Martech

MAY 24, 2022

in 2018, 2019 and 2020. Take the 2022 MarTech Replacement Survey today! The post Marketing budgets climb in 2022 appeared first on MarTech. This brings the spend level, relative to revenue, up to pre-pandemic budgeting, where it held between 10.5% Budgets were already locked in before the pandemic spread globally in 2020).

Marketing 113

Marketing Healthcare MarTech Media 113

Martech Series

AUGUST 12, 2022

Stagwell, the challenger network built to transform marketing, announced exclusive sponsorship of the fourth annual Creative Equals Business, which launched in 2018 to support the development of female leaders in creative industries across the U.K.

Communications 88

Communications MarTech Marketing Media 88

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. As the company’s growth accelerated from 2018-2022, it became clear that Zoom needed a Customer Success solution with a deep set of capabilities that would allow them to scale and optimize for the future.

Communications 93

Communications Viewability MarTech Marketing 93

Martech

JUNE 14, 2024

I wonder how many of the 14,000-plus martech products out there don’t have some form of genAI. “Incessant mediocrity,” he told me back in 2018. It sounded like a replay of a 2018 Pega keynote. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

MarTech 117

MarTech Audience Marketing 117