InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? billion and $19 billion. Brand marketers are affected by fraud too.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Advertising to Baby Boomers

JANUARY 9, 2018

Television, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2%

Mobile Ads 45

Mobile Ads Audience Advertising Marketing 45

RevX

SEPTEMBER 13, 2021

So what’s going on in fintech mobile marketing? Given all this massive change, I thought I would take a look at fintech mobile ad spend since January 2019 and see what might be happening. Maybe fintech wasn’t exactly sleepy in 2018 and early 2019. appeared first on RevX's Mobile Marketing Blog | RevX.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

InMobi

DECEMBER 28, 2017

While most advertisers or networks today implement anti-fraud measures as an afterthought, merely reacting to the threat with a goal to minimize impact, the InMobi anti-fraud framework has been built to weed out fraud by disincentivizing fraudsters across the mobile ad lifecycle.

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Why do marketers need identity resolution platforms?

Cookies 121

Cookies Mobile Ads GDPR Ad Tech 121

InMobi

MAY 21, 2019

billion mobile connections /endpoints in the world, according to GSMA. Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. Mobile sites have been more popular than their desktop/laptop counterparts since 2017.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Majority share for mobile ads served via programmatic is steady.

Advertising 81

Advertising Impressions CPM Cookies 81

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

Digiday

SEPTEMBER 12, 2022

Experts say podcast listeners are a sticky audience, and the content offers more flexible ad formats. That might explain why the podcast advertising spend has grown from $806 million in 2018 globally to $2.6 billion this year, according to research firm WARC. In 2023, it is projected to reach nearly $2.8

Marketing 81

Marketing Audience Media Mobile Ads 81

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Digiday

OCTOBER 30, 2022

This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it. link] pic.twitter.com/RnQcItQf5h — Cory Doctorow (@doctorow) January 30, 2018. What about dark patterns in advertising? Dark patterns have been detected in advertising imagery and messaging, too.

Non-Profit 85

Non-Profit Pop-Up Cookies Mobile Ads 85

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% this year, almost one-third by 2015 , and near 40% by 2018. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real.

GDPR 52

GDPR Mobile Ads Audience Advertising 52

InMobi

JANUARY 8, 2018

As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

InMobi

MARCH 23, 2021

InMobi has been certified for every year since 2018. InMobi has long been committed to fighting mobile ad fraud and championing a clean and open programmatic landscape. Our CAF recertification is just another proof point of our dedication and devotion to clamping down on ad fraud and making programmatic work for everyone.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

InMobi

DECEMBER 4, 2017

While marketers are aware of the threat that ad fraud poses, building an advanced understanding of fraud and PREVENTING it, is quite the road less taken. Building your 2018 Anti-Fraud Strategy Most advertisers or networks today implement anti-fraud measures as an afterthought, merely reacting to the threat with a goal to minimise impact.

Impressions 52

Impressions Mobile Ads Ad network Retail 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

InMobi

SEPTEMBER 28, 2017

This is no sideshow for the sector. ; Solving for relevance of a consumer giving better understanding of context - ideally, the ad should never be an annoyance; The selection of ad creatives by predicting effectiveness, and eventually customer ad creative development directly by the machine.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud. Lack of Transparency. From the perspective of end users (a.k.a.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Antoinette Siu.

Media 64

Media Mobile Ads Brand Lift Agency 64

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Antoinette Siu.

Media 63

Media Mobile Ads Brand Lift Agency 63

InMobi

AUGUST 15, 2019

From a global perspective, we discovered the following: Global mobile in-app programmatic budgets grew 141% between 2017 and 2018. Between 2017 and 2018, U.S. China is the second largest in-app programmatic ad market. Between 2017 and 2018, programmatic ad spending in China rose 102%. spending rose 215%.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

OCTOBER 4, 2018

Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. But, as mobile in-app ad fraud grows to new heights, many advertisers are worried that their budgets are being improperly spent and eaten up by fraud.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

JANUARY 5, 2015

It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. With Video ads, brands will convey the traits they want to be associated with, explain their offerings, and drive greater engagement. Opportunities in developed markets will continue to rise with increasing adoption.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

MAY 29, 2018

Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer. This helps to ensure that any potential errors that can stem from including various middlemen in the mix - no need to play “Telephone” with mobile ad efforts!

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

DECEMBER 2, 2014

According to eMarketer, spending on mobile video ads will increase considerably over the next five years, with spends projected to exceed $1 bn in US in 2014. Mobile ad spend as a whole is expected to reach $12.82 bn by 2018, of which mobile videos will account for around 50%.

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52