InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? billion and $19 billion. Brand marketers are affected by fraud too.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it.

Non-Profit 83

Non-Profit Pop-Up Cookies Mobile Ads 83

Single Grain

DECEMBER 20, 2019

Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52