Single Grain

DECEMBER 18, 2019

That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game. 93% of Facebook's ad revenue comes from mobile advertising, which means: forget desktop if you’re a marketer — mobile-first is the way to go.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. The primary loser in this evolution is desktop ads.

Advertising 95

Advertising Impressions CPM Cookies 95

InMobi

MAY 21, 2019

billion mobile connections /endpoints in the world, according to GSMA. Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. Mobile sites have been more popular than their desktop/laptop counterparts since 2017.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

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Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. Contrast banner ads with video ads.

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CPM CPC Advertising Banner 52

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

JANUARY 5, 2015

Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising. It enables creative expression without the need for complex formats like touchable or shakeable mobile ads.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

OCTOBER 4, 2018

Certain ad formats help here too. For example, with fullscreen video ads, you never have to worry about an ad appearing next to objectionable content, since literally nothing else besides the ad appears on the screen. The 2018 survey found that a majority of both groups cited this as a major challenge.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Influencer Marketing Hub ) 91% of internet users want more video content.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JANUARY 31, 2020

Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro. Search Awards 2018. It gathers raw Google Ads and Bing Ads information into extensive visualizations, so account managers can follow highlights and trends and direct their optimization strategies. 16) Optmyzr.

Media 127

Media Marketing Machine Learning SEO 127

InMobi

APRIL 1, 2019

There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. In the first three months of 2018, over 6,100 mobile apps became available to Android device owners every day. What can app marketers do to succeed today?

Marketing 52

Marketing Retargeting Banner Audience 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

InMobi

APRIL 12, 2019

While certain formats like banner ads and display ads are both among the easiest to insert into an in-app experience and among the most popular among advertisers, they also have some of the lowest per-impression costs. This means less potential revenue per ad placed. 11) What Auction Mechanics Do They Use?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40