2018, Mobile Ads and Viewability

Guaranteeing Viewability, Reducing Fraud with DoubleVerify and InMobi

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability

Viewability Mobile Ads Impressions Advertising

Mobile Ad Fraud in 2020: Tracking the Evolution of Trust and Transparency in In-App Advertising

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads

Mobile Ads Advertising Machine Learning Viewability

52 In-App Advertising Statistics You Should Know

InMobi

MAY 21, 2019

billion mobile connections /endpoints in the world, according to GSMA. Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. Mobile sites have been more popular than their desktop/laptop counterparts since 2017.

Advertising

Advertising Video Ads Mobile Ads Viewability

Calculating Mobile Video Advertising Growth and Other In-App Video Ad Stats You Need to Know [Infographic]

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In 2017, advertisers doubled video ad spends over 2016.

Video Ads

Video Ads Advertising Ad Inventory Cookies

The Duopoly Dominance - Are Marketers Getting Enough?

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.

Marketing

Marketing Viewability Mobile Ads Ad Tech

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo ) Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising

Advertising Click Through Rate Display Advertising ROI

The Road Ahead: Mobile Marketing Trends that Will Dominate in 2017

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

Marketing

Marketing Viewability Real Estate Mobile Ads

Mobile In-App Advertising and Trust: What You Need to Know [VIDEO]

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud. Lack of Transparency. From the perspective of end users (a.k.a.

Advertising

Advertising Viewability Mobile Ads Marketing

Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server

Ad Server Fill rate Rich Media Viewability

How to Solve Common Problems with Programmatic Advertising

InMobi

OCTOBER 4, 2018

Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. But, as mobile in-app ad fraud grows to new heights, many advertisers are worried that their budgets are being improperly spent and eaten up by fraud.

Advertising

Advertising Mobile Ads Viewability Ad Exchange

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising

Advertising Banner Marketing Rich Media

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

Viewability

Viewability Audience Ad Exchange Ad Tech

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.

Header Bidding

Header Bidding Click Through Rate A/B Testing Ad network

AdTech Trends

Guaranteeing Viewability, Reducing Fraud with DoubleVerify and InMobi

Mobile Ad Fraud in 2020: Tracking the Evolution of Trust and Transparency in In-App Advertising

Trending Sources

52 In-App Advertising Statistics You Should Know

Calculating Mobile Video Advertising Growth and Other In-App Video Ad Stats You Need to Know [Infographic]

The Duopoly Dominance - Are Marketers Getting Enough?

Top 100 Advertising Revenue Statistics to Inform Your Campaign

The Road Ahead: Mobile Marketing Trends that Will Dominate in 2017

Mobile In-App Advertising and Trust: What You Need to Know [VIDEO]

Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

How to Solve Common Problems with Programmatic Advertising

How Will The Mobile App Advertising Market Evolve in 2020?

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

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