InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

MAY 21, 2019

billion mobile connections /endpoints in the world, according to GSMA. Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. Mobile sites have been more popular than their desktop/laptop counterparts since 2017.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud. Lack of Transparency. From the perspective of end users (a.k.a.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52