Single Grain

JUNE 13, 2023

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Enterprise Apps Today ) The mobile advertising industry encompasses key regions such as North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. of all display advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Beat

JULY 31, 2019

In 2018, Monday.com raised $50 million in a Series C funding round led by NYC-based growth equity firm, Stripes Group, that has previously invested in other well-known brands such as Blue Apron, Refinery29, GrubHub, and Flatiron Health. Even New York”.

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Since 2018, a range of US states including California, Virginia, and many others have introduced new levels of nuance in their regulation of digital political advertising.

Advertising 90

Advertising Education Audience Cookies 90

Single Grain

MAY 15, 2023

In 2018, Google rebranded AdWords as Google Ads, but the basic functionality remains unchanged. So while AdWords specifically refers to Google’s search advertising platform, Google Ads encompasses a wider range of advertising options across search, display, video and app channels.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) Here’s why: Customers prefer video content to any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

NewProgrammatic

JANUARY 26, 2022

Since 2018, the event organizers have put greater focus on showcasing new technologies from both online and offline retail spaces. The sessions cover a wide range of topics, from entrepreneur and investment advice to innovation and opportunities. The NRF Big Show is an experience tailored to retail visionaries.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. The team is now over 30 people strong, up from six back in 2018. Read more on VideoWeek. Cedara Raises $2.7 Million in Seed Funding Round. The Week For Agencies.

Agency 52

Agency Media Ad Tech Audience 52

MobileAds

JANUARY 20, 2021

For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. In August 2018, the US Agency Professionals conducted a survey among 200 high profile respondents at Media Agencies and brand advertisers to find the most effective in-app ad format. It makes much more sense for them too.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

APRIL 24, 2024

Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. In the last six months, it hasn’t run a single native ad. Seems native just isn’t a big hit with streaming platforms.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

Ad Tech 52

Ad Tech Ad Server Media Agency 52