InMobi

DECEMBER 20, 2018

Check out the best of innovations by marketers in our 2018 throwback. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile.

Rich Media 52

Rich Media Native Advertising Retail Food 52

MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. Rewarded video ads don’t help with the Lifetime Value for the advertising party. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The best performing ads in the advertising world are rich media ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) Here’s why: Customers prefer video content to any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52