Ad Beat

APRIL 24, 2024

Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 For whatever reason, native ads just don’t play a significant role in Spotify’s display ad strategy.

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Single Grain

JUNE 13, 2023

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Acquisio ) Facebook mobile ads that incorporate images tend to be significantly more effective, with a likelihood of being at least 75% more impactful compared to simple text ads.

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InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Video is a natural medium for mobile advertising.

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MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

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Single Grain

MAY 15, 2023

Google AdWords is the platform that businesses use to create and manage their ads. AdWords allows businesses to create campaigns, choose targeting options, set budgets and monitor their ad performance. Businesses pay when someone clicks on their ad. Display ads can be targeted based on demographics, interests and behavior.

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Clearcode

APRIL 26, 2022

This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio. DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name.

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Ad Beat

NOVEMBER 20, 2019

Here’s why: Customers prefer video content to any other type of content. According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) change their opinion about a brand’s products/services, and even share a video ad across their online channels.

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