InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

OCTOBER 15, 2019

In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. Southeast Asian brands can drive immersive, customized engagement through rich media creatives, video ads, interactive end cards and ads mimicking virtual reality. was up 58% in Q2 2019 compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Education 52

InMobi

DECEMBER 2, 2014

bn by 2018, of which mobile videos will account for around 50%. The campaign outperformed the expand rate benchmark by over 30% and recorded more than 25,000 unique interactions with the rich media unit. Mobile ad spend as a whole is expected to reach $12.82

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

InMobi

APRIL 30, 2019

in 2018, to help ultimately close the gaps formed between VAST’s earlier versions and VPAID. The Mobile Rich Media Ad Interface Definition (MRAID) is an API catering specifically to mobile apps. The load times for video ads were too long, resulting in a poor customer experience. So what's next? The IAB released VAST 4.1

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Paleo AdTech

MARCH 17, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads. Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 7, 2016

India's 4G and 3G user base is expected to touch 300 million by March 2018, according to research by CLSA. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Paleo AdTech

DECEMBER 10, 2023

For more on this, we recommend two ‘oral histories’ of DoubleClick, one in print and another actually oral: Marty’s 2018 piece for AdExchanger , which quotes Ari; and Ari’s own recent podcast for Marketecture.tv , which accesses usually inaccessible sources within the Googleplex, and more.)

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

Paleo AdTech

DECEMBER 10, 2023

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding. It Wasn’t A Job, It Was A Cult!’ But it was a healthy retrenchment.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Ad Beat

NOVEMBER 20, 2019

According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . over any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Paleo AdTech

APRIL 29, 2021

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding. It Wasn’t A Job, It Was A Cult!’ But it was a healthy retrenchment.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Paleo AdTech

DECEMBER 10, 2023

Challenged by Adobe’s deprecation of the Flash format, he was forced to diversify into measurement and analytics — acquiring Encore from our friend Steve Latham in 2018 — and rich media. And as we have seen, Flashtalking became part of the Mediaocean family in 2021.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. The regulation was then enforced 2 years later on May 25, 2018. Also in 2018, the California government introduced the California Consumer Privacy Act (CCPA).

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Paleo AdTech

MAY 24, 2023

Challenged by Adobe’s deprecation of the Flash format, he was forced to diversify into measurement and analytics — acquiring Encore from our friend Steve Latham in 2018 — and rich media. And as we have seen, Flashtalking became part of the Mediaocean family in 2021.

Media 40

Media Click Through Rate Rich Media Ad Server 40