2018 Rich Media Video Ads 
InMobi
DECEMBER 2, 2014
An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile video currently accounts for over a quarter of video consumption.
InMobi
SEPTEMBER 19, 2019
in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.
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illumin
JANUARY 30, 2019
In 2018 marketers spent $408 million for in-game messages. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. on Super Bowl related purchases in 2018. An estimated total amount of 15.3B
InMobi
SEPTEMBER 7, 2016
India's 4G and 3G user base is expected to touch 300 million by March 2018, according to research by CLSA. In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV.
InMobi
APRIL 30, 2019
Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.
InMobi
OCTOBER 15, 2019
In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. was up 58% in Q2 2019 compared to Q2 2018.
MobileAds
JANUARY 20, 2021
Can offer animated and interactive rich media content. Cons of Interstitial Ads. Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. Video on mobile is pretty appealing.
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