InMobi

SEPTEMBER 19, 2019

In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. was up 181% compared to Q1 2018.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

OCTOBER 15, 2019

In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. Southeast Asian brands can drive immersive, customized engagement through rich media creatives, video ads, interactive end cards and ads mimicking virtual reality. was up 58% in Q2 2019 compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Education 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. in 2018, to help ultimately close the gaps formed between VAST’s earlier versions and VPAID. The Mobile Rich Media Ad Interface Definition (MRAID) is an API catering specifically to mobile apps.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

DECEMBER 13, 2019

And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. In the U.S., In Q1 2019, U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52