Fuel Lines

AUGUST 9, 2018

Walk away with the questions you need to ask of your clients to develop content that drives engagement and ultimately ROI that will keep your clients happy and help you grow your agency. The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies (breakout session).

Agency 113

Agency Marketing Click Through Rate ROI 113

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020.

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Fuel Lines

APRIL 30, 2019

Focus will likely be on experiential channels, considering those typically have high ROI for startups. Late in 2018, the brand launched a toothpaste line that will likely need ad support soon. Agency reviews are likely within the next 6-9 months. Keep in mind their target demographic is a combination of Gen-Z and millennials.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech Series

FEBRUARY 2, 2023

He joined Optimizely in 2018 to grow the EMEA region. “I look forward to another year of delivering tremendous ROI for our customers and enabling seamless marketing collaboration at incredible scale.” Episerver (acquired by and now Optimizely) named in the 2021 and 2020 Magic Quadrant for Digital Experience Platforms.

Marketing 90

Marketing ROI Affiliates MarTech 90

InMobi

MARCH 7, 2018

Couple these mobile-first formats with interactive elements and programmatic buy and what you get is an explosion of meaningful, efficient and high-ROI brand engagement. Jayesh shared that a fantastic example of such a format was vertical video - a blockbuster ad format that doesn’t force users to tilt their screen.

Media 52

Media Cookies Viewability Audience 52

Martech

SEPTEMBER 13, 2021

The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Closed deals and increased ROI. We probably wouldn’t see the same ROI if we reached out to past users who moved from a big enterprise company to a small agency because that’s not our target profile.

ROI 113

ROI Conversion Rate SEO Marketing 113

Digiday

JANUARY 29, 2024

Pero las marcas también se están volviendo más inteligentes sobre los deportes electrónicos, y gastan menos a ciegas de lo que algunos hicieron durante los días de FOMO infundidos por el bombo de 2018 y 2019.

ROI 83

ROI Media Marketing 83

InMobi

MAY 8, 2018

Hear from leaders across brands, agencies and technology companies about the role of mobile in today’s marketing mix and their secret sauce of maximising ROI. . #2 Learn from Industry Experts Impressions brings the most influential minds in mobile, marketing and media in India under one roof. 4 Indelible Impressions!

Impressions 52

Impressions ROI Ad Tech Marketing 52

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. ServiceTrace will become part of Mulesoft, the integration platform Salesforce acquired in 2018. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed.

ROI 109

ROI MarTech Marketing 109

Martech

SEPTEMBER 23, 2021

Phase 2 : Gaining deeper insights from CDP platforms , which allows teams across the board to increase ROI. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Phase 3 : Providing personalized engagement at each customer touchpoint.

MarTech 117

MarTech ROI Marketing 117

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. “We had to close our outfit [PubNative] in 2018 when GDPR came in and just do business in the U.S.,” Branching out.

Ad Tech 86

Ad Tech GDPR Demand Side Platform Conversion 86

Single Grain

MAY 27, 2021

from 2018 to 2023. With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone.

Media 145

Media Machine Learning Marketing ROI 145

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018.

Marketing 141

Marketing Machine Learning ROI Communications 141

Clearcode

OCTOBER 18, 2022

AppFlyer helps maximize your ROI by giving you insight into which in-game ads and purchases bring in the most revenue while protecting your budget with comprehensive fraud protection. Founded: 2018 Headquarters: San Francisco, US Specialties : Video Game, Video Game Advertising, AdTech. Augmented Reality, Mobile Advertising, AdTech.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

illumin

JANUARY 30, 2019

In 2018 marketers spent $408 million for in-game messages. But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. on Super Bowl related purchases in 2018. We’re now seeing brands do some of the following. Reach Beyond 30 Seconds.

Advertising 63

Advertising Rich Media ROI Food 63

Martech

NOVEMBER 5, 2021

How to measure content marketing ROI and ROE. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. What are the benefits of customer data platforms? Why marketers should embrace product analytics. Data-driven customer segmentation.

Machine Learning 113

Machine Learning MarTech Audience ROI 113

Martech Series

AUGUST 26, 2022

Video creation and consumption are rapidly growing, with people watching an average of 19 hours of online video per week in 2022, which is a one-hour increase from 2021 and an astounding eight-and-a-half-hour increase from 2018. Not only are people watching more videos, but they are also viewing shorter ones.

Machine Learning 113

Machine Learning Entertainment ROI MarTech 113

Single Grain

JULY 22, 2019

According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 With performance marketing, this will consist of two important elements: the ROI of your campaign and attribution. Measuring ROI. So in terms of a good ROI, there isn’t a black-and-white answer, unfortunately.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Martech Series

JANUARY 31, 2023

Nayyar first led Saviynt from inception in 2011 to leadership in the identity governance market in 2018, exponentially increasing its revenue and customers during his initial tenure. Organizations have increasingly turned to Saviynt EIC to maximize ROI, lower costs, reduce complexity, and streamline IAM processes.

ROI 77

ROI Finance Affiliates Food 77

Single Grain

JUNE 13, 2023

The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

JUNE 1, 2022

Lauren has 20 plus years of integrated marketing experience, the past 10 of which have been spent building and leading marketing teams, and driving revenue growth through high-ROI demand generation. Most recently Lauren served as director of global marketing operations at Blackhawk Network, a global fintech company.

Marketing 81

Marketing ROI MarTech Communications 81

Single Grain

SEPTEMBER 19, 2019

Gartner’s 2018 CMO Survey found that marketing budgets actually averaged about 11% of their revenue: Click here to download it for free right now! But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. ROI isn’t just about revenue, though. For example, the U.S.

Marketing 84

Marketing ROI SEO Banner 84

Martech

SEPTEMBER 27, 2021

How to improve marketing ROI with clean data. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Value data privacy to build customer trust. Getting the most out of first-party data with a CDP.

MarTech 115

MarTech ROI Cookies Marketing 115

Single Grain

JUNE 21, 2023

Demand Sage ) Mobile traffic is expected to increase five-fold between 2018 and 2024. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

JANUARY 31, 2020

When you’re spending money to make money, naturally you want to see a healthy ROI. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Improved marketing ROI. Privacy compliance and data ownership.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. in 2018, up 42% from the previous year. 79% of smartphone users made a purchase using their mobile device in 2018. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech Series

DECEMBER 13, 2022

Our collaboration with Zappi has demonstrated huge business impact and has raised the bar on creative effectiveness year-over-year, significantly improving the ROI on our media investment. We started working with Zappi in 2018, to change the role of insights in our innovation development process.

Marketing 88

Marketing MarTech ROI Advertising 88

Martech

JANUARY 30, 2022

More than ever before, businesses seek to quantify the ROI of their martech investments. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Set business goals in advance to be able to benchmark success later on. Understanding the need.

MarTech 98

MarTech Education ROI Marketing 98

Martech

NOVEMBER 15, 2021

The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). San Francisco-based Salesforce was founded in 2007 but it purchased Datorama in 2018. MRP Prelytix.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Digiday

SEPTEMBER 29, 2022

Since Google released its first transparency report in 2010, others have followed with their own versions in more recent years such as Facebook in 2018 and TikTok itself for the firs time in 2019. TikTok’s quarterly disclosures come as the rapidly growing platform faces more regulatory pressure.

Education 71

Education ROI Advertising Communications 71

Martech Series

DECEMBER 5, 2022

Interestingly, we’ve found that globally, the way we use the internet is changing – for example, our data shows that the number of people who use the internet to find information has fallen 14% since Q3 2018. What precautionary measures should brands take to ensure growth and no loss of ROI through their social efforts?

MarTech 92

MarTech Retail Marketing Audience 92

InMobi

MAY 21, 2018

Video: 92% InMobi vs. Moat in 2018: Q2 2018 Valid and Viewable Rate Moat: 59.9% InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5% in the second quarter of 2018, InMobi's valid and viewable rate was, according to Moat, 72.5% in the second quarter of 2018, InMobi's valid and viewable rate was, according to Moat, 72.5%

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. That some marketing dollars will inevitably be wasted is not news.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

illumin

FEBRUARY 6, 2019

In 2018, U.S. The result could be a long-lasting relationship with an ROI that warms any marketers’ heart. The numbers are the second-highest in the survey’s 15-year history, topped only by the record $146.84 billion seen in 2016. And nothing says “I love you” more than gifts. consumers planned to spend 4.7B

Retargeting 58

Retargeting ROI Marketing Audience 58

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better.

Marketing 93

Marketing eCommerce Pop-Up Communications 93