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Why Are Telcos Exiting AdTech?

Clearcode

access to rich consumer data, and the communication infrastructure to make serious inroads in programmatic advertising. In June 2018, AT&T announced that it would be acquiring AppNexus — a programmatic AdTech company that claimed to be the largest independent digital advertising exchange — for a reported $1.6

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

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[QUIZ] Will You Have a Spooktacular Mobile Halloween?

InMobi

On What Day in 2018 Did the Greatest Number of People Search “Halloween” on Google? Who Spends the Most Amount of Money on Desktop Paid Search Advertising around Halloween? What was the most popular social media app in the state in 2018? 7:30pm 8pm 8:30pm 9pm 9:30pm Q4. 10% 25% 40% 50% 67% Q6.

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Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising

Single Grain

In 2018, Google rebranded AdWords as Google Ads, but the basic functionality remains unchanged. So while AdWords specifically refers to Google’s search advertising platform, Google Ads encompasses a wider range of advertising options across search, display, video and app channels.

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After an Almost Four-Year Battle, the Second Circuit Sees Anti-Competitive Concerns Differently Than the FTC in 1-800 Contacts Case

All About Advertising Law

Later, in November of 2018, we also covered the decision by the full Commission on 1-800 Contacts’ appeal, which affirmed the ALJ’s decision on alternate grounds. The Court held that the FTC’s suggestion of requiring disclosures in each search advertisement that identify the rival seller was inadequate.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. This Week on VideoWeek.

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InMobi's Business Leaders in APAC

InMobi

Rohit Dosi Director, Microsoft Search Advertising Business As the Director of Microsoft Search Advertising Business at InMobi, Rohit is responsible for P&L management, revenue growth and strategic partnerships for this department. In the past, however, he has had many roles at InMobi.