illumin

JULY 23, 2019

Groupon 2018 With Tiffany Haddish. The post Most Viewed Video Ads: Samsung’s Galaxy S10 Tops the Chart appeared first on AcuityAds Inc. WATCH NOW. WATCH NOW. Here to Help Q3 19. WATCH NOW. Reaper Ranch Fries. WATCH NOW. Here to Help. Oh Pitera by John Legend.

Video Ads 66

Video Ads Food Communications Advertising 66

InMobi

SEPTEMBER 18, 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. This was especially evident in YouTube’s announcement during DMEXCO that it would begin supporting vertically-aligned video ads.

GDPR 52

GDPR Video Ads Mobile Ads Ad Tech 52

InMobi

JANUARY 1, 2018

Here are five trends that will be dominating forces come 2018. In China, more people use their mobile devices to watch videos, pay bills, and order services such as taxis, retail, and food than anywhere else in the world, which suggests that China will have a greater say in the global tech industry than we think. So, What Now?

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

InMobi

NOVEMBER 5, 2015

It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0

Video Ads 52

Video Ads Viewability Advertising Marketing 52

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Ad Monsters

APRIL 30, 2024

ScamClub, a sophisticated cybercrime syndicate, exploits VAST tags with obfuscated malicious scripts to orchestrate large-scale fraudulent redirects through video ad units. Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem.

Ad Server 104

Ad Server Video Ads Ad network Media 104

InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile video currently accounts for over a quarter of video consumption.

Video Ads 52

Video Ads Rich Media Mobile Ads Audience 52

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? in this regard.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Other formats should be monitored, especially audio.

Advertising 78

Advertising Impressions CPM Cookies 78

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

MAY 21, 2018

In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? The answer lies in using the right partners - ones that are committed to fighting fraud and ensuring quality ad views. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S. for display ads and 89% for video.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

InMobi

SEPTEMBER 19, 2016

Video streaming is expected to account for over 60 percent of mobile data traffic in 2018, as consumers increase the number of videos they watch and upload [1].Not Not only has video consumption increased, but Indian users are also spending more than 2 hours on their mobile devices [2].

Video Ads 52

Video Ads Impressions Advertising 52

Single Grain

JUNE 13, 2023

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Acquisio ) Facebook mobile ads that incorporate images tend to be significantly more effective, with a likelihood of being at least 75% more impactful compared to simple text ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

DECEMBER 12, 2019

VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID. have made provisions for interactivity since 2018. In the third quarter of 2019, video advertising grew 26% , according to the Interactive Advertising Bureau (IAB).

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

APRIL 11, 2018

With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018. Own primetime video ad slots on mobile TV now!

Video Ads 52

Video Ads Audience Advertising 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. 4) Ad Stacking In this type of fraud scheme, multiple ads are displayed all at once, one on top of the other.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Paleo AdTech

DECEMBER 10, 2023

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink.

Media 40

Media Ad network Ad Server Entertainment 40

Single Grain

DECEMBER 24, 2019

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too: In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales. When video ads were released, Rocco & Roxie Supply Co.

CPC 90

CPC Shipping Video Ads Retargeting 90

illumin

JANUARY 30, 2019

In 2018 marketers spent $408 million for in-game messages. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. on Super Bowl related purchases in 2018. An estimated total amount of 15.3B

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising 52

Advertising Banner Marketing Rich Media 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 7, 2016

India's 4G and 3G user base is expected to touch 300 million by March 2018, according to research by CLSA. In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Paleo AdTech

JULY 6, 2022

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink.

Media 45

Media Ad network Ad Server Entertainment 45

Monetize More

JUNE 28, 2022

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad Unit Varieties.

CPM 52

CPM Impressions CPC CPA 52