InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

MARCH 10, 2023

To calculate the RPM, we need to divide the Revenue by Ad Impressions and multiply it by 1,000 using the formula below. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. for 104,752 ad impressions. in ad revenue. 54,403 ad sessions generated $120.68

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

OCTOBER 15, 2019

In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. was up 58% in Q2 2019 compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Education 52

InMobi

JANUARY 16, 2018

Also, until recently, with differing global standards of viewability and a lack of independent third-party verification, marketers had been hard-pressed to find a single source of truth to measure campaign effectiveness. Get them to take selfies via ads, with their favourite stars.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Automatad Inc.

FEBRUARY 20, 2023

Well, DoubleClick for Publishers is a comprehensive solution for managing a publisher’s ad inventory and is the flagship ad server offered by Google. And DoubleClick Ad Exchange is a real-time marketplace to buy and sell available ad spaces, aka inventories. Learn more about Google Ad Manager 360.

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Ad Server Ad Exchange Impressions Ad Inventory 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S billion) in 2018 from about 90 billion Yuan ($13.1 billion) in 2015. In terms of revenue, it’s estimated to reach $5.2

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

APRIL 4, 2019

Many DSPs offer a self-service tool and interface, which enables advertisers to determine how and where ads should show up and to ensure that placement actually happens. It’s at the DSP level where brands and their partners decide where to display video ads or other creative types.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

OCTOBER 4, 2018

Certain ad formats help here too. For example, with fullscreen video ads, you never have to worry about an ad appearing next to objectionable content, since literally nothing else besides the ad appears on the screen. We offer in-app viewability accredited by the Media Rating Council.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

VideoWeek

SEPTEMBER 8, 2023

GumGum Launches Charity-Focused CTV Ad Unit GumGum, a contextual advertising company, has announced a new charity initiative called GumGum Gives. Advocacy groups can use GumGum’s In-Video ad unit to spread awareness through CTV campaigns, the company said.

Agency 52

Agency Media Communications Advertising 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” Though both companies are owned by RTL, M6 previously used video ad tech business FreeWheel to monetise its ad inventory.

Marketing 52

Marketing Ad Tech Media Agency 52