InMobi

DECEMBER 12, 2019

InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. have made provisions for interactivity since 2018. InMobi’s current viewability rate in Australia stands at a healthy 93.71% compared to Moat’s benchmark of 49.8%.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Monetize More

MARCH 10, 2023

RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. Page RPM = ( Revenue / Number of page views) x 1,000 To better understand it, let’s calculate the page RPM for Oct 22, 2018. The site earned an estimated $133.04 for 104,752 ad impressions. RPM = ( 133.04 ÷ 104,752 ) x 1,000 RPM = $1.27

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

InMobi

SEPTEMBER 19, 2019

In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. was up 181% compared to Q1 2018.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

illumin

JUNE 25, 2019

According to NBC News , in 2018, legal marijuana in the U.S. After its legalization in the fall of 2018, the total cannabis market in Canada (including medical and recreational, whether legal or illegal) is projected to generate $7.17 billion industry with a quarter-million jobs alone devoted to handling the plants.

Advertising 69

Advertising Viewability Retargeting Audience 69

InMobi

MAY 21, 2019

Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. By the end of 2018, the vast majority of phones sold will have screens between five and six inches. mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

DECEMBER 21, 2020

between 2017 and 2018. In Q4 2018 and Q1 2019, video ad spending in the U.S. was up 156% compared to Q4 2017 and Q1 2018. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. In part, because it was (and remains) highly effective.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

NOVEMBER 27, 2018

This is a huge move, and it continues into 2018, where we expect similar growth to continue. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

NOVEMBER 5, 2015

Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018. While video advertising has been great for the advertiser in terms of securing consumer attention and spreading the brand message, concerns are often raised around viewability and completion rates.

Video Ads 52

Video Ads Viewability Advertising Marketing 52

InMobi

OCTOBER 15, 2019

In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. is app-ads.txt enabled, and screened for traffic quality, viewability rates and brand safety by trusted, third-party platforms. was up 58% in Q2 2019 compared to Q2 2018. This is largely why open exchange buying in the U.S.

Viewability 52

Viewability Marketing Banner Education 52

Monetize More

MARCH 10, 2023

RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018. Page RPM = ( Revenue / Number of page views) x 1,000 To better understand it, let’s calculate the page RPM for Oct 22, 2018. The site earned an estimated $133.04 for 104,752 ad impressions. RPM = ( 133.04 ÷ 104,752 ) x 1,000 RPM = $1.27

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. regular folks like you and me), 2018 abounded with stories that highlighted the sometimes frightening ways brands use - and misuse - personal data. Lack of Transparency. Walled Gardens.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

JANUARY 16, 2018

Also, until recently, with differing global standards of viewability and a lack of independent third-party verification, marketers had been hard-pressed to find a single source of truth to measure campaign effectiveness. This article was originally published by CampaignAsia on Tuesday, 2nd January 2018.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

JANUARY 26, 2017

With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers. billion) in 2018 from about 90 billion Yuan ($13.1 billion) in 2015. In terms of revenue, it’s estimated to reach $5.2

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

DECEMBER 20, 2019

Considering that fraud costs in this space almost doubled from 2018 to 2019, marketers need to be worried about this rising trend. When I joined IAS in 2016, third party measurement for brand safety, fraud, and viewability had a limited footprint in mobile in-app. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. in 2018, to help ultimately close the gaps formed between VAST’s earlier versions and VPAID. The load times for video ads were too long, resulting in a poor customer experience. So what's next?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

JULY 22, 2019

A November 2018 survey found that 60% of advertising industry professionals in the U.S. With the stakes higher than ever, it’s critical that digital marketers around the world have a holistic approach to brand safety , digital ad fraud and viewability,” said Wayne Gattinella, CEO of DoubleVerify. were worried about brand safety.

Machine Learning 40

Machine Learning Viewability Impressions Media 40

InMobi

DECEMBER 13, 2019

And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Between 2017 and 2018, programmatic ad spending in China rose 102%. More private marketplace deals: In looking at Q2 2019 compared to Q2 2018, global private marketplace spending grew 15%.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 8, 2023

Raveesh joined InMobi in 2018 as a Product Specialist, in search of a role that was a perfect blend of technology and business. Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies.

Demand Side Platform 52

Demand Side Platform Viewability Food Conversion 52

InMobi

APRIL 4, 2019

Brands and their advertiser partners may leverage the services and support of third parties dedicated to viewability, fraud prevention, audience verification, etc. This is key for brands that prioritize transparency and viewability, and are overall looking for trustworthy programmatic partners.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Automatad Inc.

FEBRUARY 20, 2023

In 2018, Google combined the best features of these tools and launched Google Ad Manager. Well, DoubleClick for Publishers is a comprehensive solution for managing a publisher’s ad inventory and is the flagship ad server offered by Google. Interesting Fact: GAM 360 again has two versions: GAM 360 Basic & GAM 360 Advanced.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. This represents a growth of 3.6 This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

JUNE 2, 2023

DoubleVerify Unveils Brand Safety and Viewability Suite Measurement firm DoubleVerify (DV) has launched DV Marketplace Suite, a platform of controls for SSPs, DSPs, marketplaces, ad exchanges and retail media networks. Publishers saw a significant drop in Twitter-driven traffic in 2018, and it has fallen steadily since then.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

InMobi

OCTOBER 4, 2018

We offer in-app viewability accredited by the Media Rating Council. The 2018 survey found that a majority of both groups cited this as a major challenge. InMobi has been independently certified by the Trustworthy Accountability Group’s Anti-Fraud Program , allowing us to proudly display their Certified Against Fraud seal.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

InMobi

SEPTEMBER 16, 2020

in 2018-2019 to 1.9% According to the latest reporting from DoubleVerify in their Global Insights Report 2020 , fraud rate for mobile apps declined by nearly one-third in just the last one year, decreasing from 2.8% in 2019-2020. Even in comparison to other channels, in-app fraud rates have fare relatively well.

Advertising 52

Advertising Impressions Viewability Agency 52

VideoWeek

FEBRUARY 17, 2023

DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. Instagram introduced similar capabilities in 2018 but announced the removal of the shopping tab last month. Participating brands so far include clothes retailer Pacsun and cosmetics retailer KimChi Chic.

Viewability 52

Viewability Audience Media Ad Tech 52

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

InMobi

APRIL 23, 2019

In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. The mobile app economy has never been hotter.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

SEPTEMBER 8, 2023

The AOP said bigger files take longer to load, or will be blocked by the browser, thereby reducing viewability and ad revenues. WPP was the other player in the running during the final rounds of the pitch, according to Campaign – and WPP’s Mindshare previously handled the account for 13 years before OMG won the business in 2018.

Agency 52

Agency Media Communications Advertising 52

VideoWeek

OCTOBER 25, 2024

The ruling was based on a complaint raised back in 2018 by French privacy advocacy group La Quadrature Du Net, which claimed that LinkedIn was using personal data for advertising purposes without a proper legal basis for doing so.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” million for failure to properly inform customers about the use of their personal data between 2018 and 2020. and what can I do about it?,

Marketing 52

Marketing Ad Tech Media Agency 52