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Code and Theory Taps Former Cosmopolitan Veteran to Lead New Publishing Division

Adweek

Giles, who was named ADWEEK's Editor of the Year in 2019, will oversee a team of roughly 50 to help media brands navigate evolving consumer behaviors, advancements in artificial.

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Longtime Condé Nast Chief Revenue Officer Steps Down

Adweek

Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the media company's chief revenue officer since 2019. Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company.

Media 342
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Condé Nast Names Elizabeth Herbst-Brady as Its New Chief Revenue Officer

Adweek

Herbst-Brady will assume the role recently vacated by Pamela Drucker Mann, who had served as CRO since 2019 and left.

Media 340
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TikTok’s North American Ad Chief Steps Down as Ban Nears

Adweek

Singh joined ByteDance in 2019 and has been a central figure in. Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%

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How Mountain Dew Pitch Black Got in the Ring at WWE’s Royal Rumble

Adweek

PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan. 28, WWE and PepsiCo.

Marketing 358
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Behr Returns to Deutsch LA as Creative AOR

Adweek

Behr had previously partnered with Deutsch LA in 2019, with the agency handling business intelligence, strategy, creative, digital, and production work. Sometimes, reuniting feels so good, and that is proving true for Deutsch LA and Behr Paint Company, as the brand has resigned Deutsch LA as its creative agency of record.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.