Adweek

FEBRUARY 14, 2023

PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan. 28, WWE and PepsiCo.

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Marketing 358

Adweek

AUGUST 28, 2024

Behr had previously partnered with Deutsch LA in 2019, with the agency handling business intelligence, strategy, creative, digital, and production work. Sometimes, reuniting feels so good, and that is proving true for Deutsch LA and Behr Paint Company, as the brand has resigned Deutsch LA as its creative agency of record.

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Agency 325

Adweek

AUGUST 8, 2024

GARM is a cross-industry initiative established in 2019 by the World Federation of Advertisers (WFA) to help the industry address the challenge of illegal or harmful. GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and X, as reported by Business Insider.

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Media Advertising 325

Adweek

MAY 22, 2024

Back in 2018, 2019, I did not feel we had all the capability we needed to spend. Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was reluctant to invest more money in marketing.

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Marketing 321

Adweek

JANUARY 31, 2025

The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. Of the.

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Adweek

OCTOBER 25, 2024

I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath's growth, I believed it was always bounded.

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Agency Media Marketing Ad Tech 317

Adweek

SEPTEMBER 3, 2024

While seated in the anchor's chair one Friday night in 2019, the Emmy-winning face of the PIX11 Evening News suddenly felt her body temperature rise to inferno levels as her heartbeat quickened with increasing intensity. Tamsen Fadal remembers the exact moment she realized it was time to leave her longtime home at New York's WPIX.

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Adweek

FEBRUARY 24, 2025

The station said this is the second promotion for Facey since she started at the station in 2019. Erika Facey has been promoted to assistant news director for WISH in Indianapolis, Indiana. She started as content manager and was promoted to news brand manager in 2023. Erika has earned each of these career advancements due.

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Affiliates 277

Adweek

JULY 15, 2024

The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737.

Advertising 312

Advertising 312

Adweek

AUGUST 22, 2024

Bringing Minnesota's tourism industry, a $16 billion business in 2019, out of its pandemic slump would take all of her experience as a marketer and lobbyist. Tim Walz appointed Lauren Bennett McGinty to lead Explore Minnesota--the North Star state's visitor bureau--in November 2021, she had her work cut out for her. Broaden.

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Marketing Advertising 312

Adweek

APRIL 22, 2024

Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines.

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Marketing 306

Adweek

APRIL 23, 2024

Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City alone planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall piercers like Claire's, the brand.

Fashion 306

Fashion Marketing 306

Adweek

SEPTEMBER 12, 2023

In 2019, White, a then-Boston College senior, saw an advertisement featuring four WNBA players promoting men's sneakers and realized something needed to change. Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes.

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Advertising Marketing 331

Adweek

SEPTEMBER 27, 2024

The nonprofit was founded in 2019 to create a more reliable, climate-focused certification that would allow environmentally conscious consumers to put their dollars toward brands that have made a commitment to reduce and offset their carbon emissions.

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Marketing 299

Adweek

DECEMBER 12, 2023

Publisher Jacob Donnelly, who has served in the role since 2019, will be leaving.

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Healthcare Finance Media 325

Adweek

FEBRUARY 23, 2024

Franz has led global marketing for the group's Audi brand since 2019. Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position.

Marketing 325

Marketing Advertising 325

Adweek

NOVEMBER 13, 2023

When Avengers: Endgame surpassed Avatar as the highest grossing movie of all time in 2019, it looked like Marvel Studios was invincible. Fast forward four years, however, and the picture looks very different.

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Marketing 323

Adweek

FEBRUARY 9, 2024

The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six--roughly mirroring the growth of the category.

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Advertising 321

Adweek

OCTOBER 7, 2024

Business Insider reported Friday that Maltin--who has been executive vice president and chief marketing and brand officer at the global nonprofit behind Sesame Street since 2019--is leaving for a new role at St.

Cookies 290

Cookies Marketing 290

Adweek

JANUARY 22, 2025

McKinney has been working with Little Caesars since 2019. Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March. Creative agency of record, McKinney, helped develop this year's creative.

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Agency 290

Adweek

OCTOBER 3, 2024

Valentino had been executive vice president of client and addressable sales and solutions at Disney since April 2019,

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Retail Media Advertising 290

Adweek

OCTOBER 10, 2024

Based in Atlanta and just back from maternity leave, Alexander has been with NBC News since 2019 and previously reported on the 2020 and 2022 elections, the COVID-19 pandemic, and nationwide protests around racial injustice. Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander.

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Adweek

AUGUST 7, 2022

When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its.

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Adweek

JANUARY 24, 2024

FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. Fogaca will officially begin his tenure at the end of February, reporting directly to.

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Marketing 314

Adweek

OCTOBER 16, 2023

But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019. When you think of cocktails, canned drinks may not be the first thing that springs to mind. From gin and tonics to espresso martinis and margaritas, Tip Top has it.

Food 311

Food 311

Adweek

NOVEMBER 15, 2024

The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to. The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year.

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Media 279

Adweek

NOVEMBER 11, 2024

He joined the station in 2019. Fred Campagna has signed of from Atlanta CBS affiliate Atlanta News First. After 26 years in the broadcast business, tonight is my last night." he said in a video on social media on Friday. He is moving to be the director of forensic meteorology at Haag. His station bio.

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Affiliates Media 278

Adweek

JANUARY 15, 2025

When Clarken became CEO in 2019, retail media was a considerably smaller space with fewer players involved. Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. While Clarken successfully moved part of.

Retail 278

Retail Media Ad Tech 278

Adweek

FEBRUARY 1, 2024

Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was. Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S.

Marketing 306

Marketing Agency Advertising 306

Adweek

JANUARY 18, 2023

YouTube is back as the title sponsor of VidCon Anaheim 2023 after holding that role from 2013 through 2019. The event was canceled in 2020 and 2021 due to the pandemic, and TikTok, which was slated to be the title sponsor in 2021, did so last year. VidCon Anaheim 2023 will take place at the.

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Adweek

SEPTEMBER 28, 2023

The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. million as of July 2023, according to data by Comscore, which only has data from the last five.

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Audience Ad Tech 302

Adweek

APRIL 7, 2023

Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content. On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER.

Media 299

Media Marketing 299

Adweek

NOVEMBER 7, 2022

The Google-owned video platform brought its short-form video offering to its television application Monday for TV models 2019 and later and newer game consoles. YouTube Shorts, meet YouTube TV. YouTube TV, meet YouTube Shorts.

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Adweek

JULY 29, 2022

Engelbert joined the WNBA in 2019 as the league's first commissioner, after spending much of her career at Deloitte where she was its.

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Adweek

DECEMBER 17, 2024

72andSunny has produced the League's Super Bowl ads since 2019. The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot. The agency has also played a key role in its "helmets off" marketing strategy, which reveals player.

Agency 264

Agency Marketing 264

Adweek

DECEMBER 5, 2024

She spent more than four years at the Kim Kardashian-owned company, which she joined ahead of its launch in 2019. Collier joins from Skims, where she was most recently senior vice president of marketing. The hire comes.

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Marketing Retail 264